7 Ways To Increase Your Facebook Reach

Organic reach on Facebook has been declining over time for many Pages, which means relying entirely on Facebook's News Feed algorithm alone may not be enough to reach new customers for your brand. Studies have shown that even the largest brands in the world are only reaching a fraction of their Facebook fans via organic reach exclusively. Because of this, social media marketers need to think outside the box and get creative with their tactics to maximize their Facebook reach.

Here are seven methods that will help increase your Facebook reach, while making sure that you don't break the bank doing it.

Facebook filters your news feed by giving you the content that you interact with most, but you can override that by turning on notifications for all posts from certain Pages or individuals. Getting your fans to select the option to 'Receive Notifications' on the top-right of your brand Page is one way to boost your reach – though there is a risk to this practice. If your fans do switch on notifications, then they get too many updates from you and opt to switch them off again, that can count as a negative signal, which may reduce your reach overall. For this reason, ensure you monitor your posting schedule and audience response to help guide you on what your audience wants to see from your Page.

A big part of your strategy is to encourage interaction outside of Facebook. This can come in the form of sharing your content on other social media networks and embedding your posts on your blog. By posting your Facebook content elsewhere, you can boost exposure, and thus, engagement, which will also have flow-on benefits to your subsequent updates.

Studies have shown that people are more likely to interact with a post that other people have already interacted with. A post with lots of comments is going to encourage further commenting because it encourages discussion and debate. More engagement on your content is a positive signal to the News Feed algorithm, making it more likely that your content will appear in more people's feeds.

There was a time when every Facebook status update contained an image because images took up more space, making your post more prominent in people's feeds. But that advice is no longer relevant – ordinary link images now appear in the same size as manually attached images. As such, you need to take more note of the image content, specifically and ensure it's optimized for Facebook and that it looks appealing within the News Feed.

Everything goes back to creating great content. If you have great content on your Page, you are going to keep people coming back for more. They'll search for you manually because they're eager to find out more about what you have to offer.

Curate great content and make sure what you are posting is relevant to your audience's current interests.

Monitor your Page Insights to measure audience response to each post, then double-down on your successes.

And then, of course, there are paid options.

The easiest way to increase the reach of your updates is to boost your posts. You can do this through selecting the button underneath every status and deciding how much you want to spend on reaching more people.

Boosting can have mixed results, but it remains a useful tool to have at your disposal.

This is the ultimate way to increase your reach using paid methods. Using the power of the Facebook Power Editor, you can create an ad and allocate a budget of your choosing. Facebook will spend this budget over a certain period of time.

Select your target audience and begin cycling through images. It sounds easy, but the testing can be difficult.

And even when you are paying for reach, the only way to do it successfully is by understanding your target audience. Make an extra effort to grasp what they want to see from you.

To achieve anything on social media, you have to constantly test your content. The rules are changing all the time and you have to be prepared for anything.

Do you know what the big brands do that smaller brands don't?

They're running split tests, even during the good times. The biggest mistake a company can make is to only experiment when they need an increase in income. Lucrative times should mean more testing not less.

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Original source: 7 Ways To Increase Your Facebook Reach.
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