Facebook Audience Optimization: What Marketers Need to Know

Do you have a Facebook page?

Do you want more organic engagement for your posts?

Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests.

In this post I'll show you how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific audiences.

The first question you may have about any new feature on social media is why should you use it? When it comes to Facebook Audience Optimization, there are several reasons.

Discover what marketers need to know about Facebook Audience Optimization.

Facebook takes hundreds of things into account in their algorithm to determine whether someone will like and engage with a post from your Facebook page. Using Facebook Audience Optimization will help Facebook's algorithm determine the right audience for your posts.It will allow you to tell Facebook who should not see your post. For example, if you know you're about to post something that will receive a negative reaction from men, you can restrict the post to be shown to women only.It will allow you to learn more about how people with specific interests engage with your posts. If you knew that your fans who are interested in hiking are the most engaged with your posts, you would know to post more about hiking for better engagement. Higher engagement can be found with Audience Optimization.

Facebook specifies that in tests, Audience Optimization doesn't increase the organic reach of your Facebook page posts. But it does increase engagement.

Theoretically, without Audience Optimization, Facebook will show your post on a specific topic to a random 5% of your fans, some of whom may or may not be interested in that topic. This can result in low engagement.

With Audience Optimization, Facebook may be more inclined to show your post on a specific topic to 5% of your fans who are interested in that topic, based on your specifications. This would ideally result in better engagement.

And of course, if more people engage with your posts because they match their interests, your posts would start to appear in their news feeds more often due to their engagement. So it could result in a boost in organic reach over time.

This feature is currently rolling out to English-language pages in select categories, such as the Websites > News / Media Websites category. To see if it's available for yours, go to your Facebook page's Settings.

Check if Facebook Audience Optimization is available on your Page by going to Settings.

Or if you're using Facebook Business Manager, it will look like this.

In Business Manager, your Page Setting can be found here.

Look for Audience Optimization for Posts in General Settings and click the Edit link.

Click the Edit link for the Audience Optimization for Posts in your general settings.

Check the box to turn Facebook Audience Optimization on.

Check the box to turn Facebook Audience Optimization for Posts on and Save Changes.

Once enabled, you can go to your Facebook page's update box and see an icon for Facebook Audience Optimization.

Once enabled, you will see an icon for Facebook Audience Optimization on the update box of your Page.

You will also see the same icon if you're using your Facebook page's Publishing Tools.

You will also see the same icon if you're using your Facebook page's Publishing Tools.

Start by entering your Facebook post. Then click on the Audience Optimization icon. You should see Preferred Audience, NOT News Feed Targeting. (If you see News Feed Targeting, then you don't have the new Audience Optimization feature.)

Next, configure your Preferred Audience by telling Facebook about the audience's interests. These are the same interests you would find when targeting an audience in Facebook Ads.

As you type in interests, Facebook will show those it thinks you're targeting. Facebook will also let you see your estimated reach for each interest.

As you type in interests, Facebook will show you those it thinks you're targeting.

Your Preferred Audience interest selections will not limit the people who can see your post, but rather will tell Facebook that this is your preferred audience to see your post. You can optionally configure Audience Restrictions to tell Facebook who not to show your posts to.

You can also configure Audience Restrictions to tell Facebook who not to show your posts.

When you're finished, click Save. Your post should look like this.

An example of what your finished post should look like.

After you hit Publish, you will notice that where you normally see the globe icon to indicate public visibility, you will see a settings wheel icon instead. When you hover over it, you will see the Audience Optimization settings you configured.

Where you normally see the globe icon to indicate public visibility, you'll see a wheel icon instead.

People who are not admins of your Facebook page will only see that it's set to Public in the visibility settings.

The general Facebook audience will only see that your post is set to Public in the visibility settings.

Preferred Audience and Audience Restrictions settings are currently only available on the desktop browser version of Facebook, select third-party social media management tools like SocialFlow and Sprinklr, and tags for Instant Articles.

To find out how specific audiences engage with your post based on interests, visit your Facebook page's Insights.

Track your audience engagement based on specific interests in your Facebook Page insights.

You should see your post with a special icon under the Targeting column to indicate that you have selected a Preferred Audience for that post.

A special icon under the Targeting column indicates that you have selected Preferred Audiences for that post.

When you click on the post, you will see your usual Post Details along with a tab for Preferred Audience.

You will see your usual Post Details along with a tab for Preferred Audience information.

Unfortunately, you will need to wait until your post has reached at least 100 people.

This feature is only available once your post has reached at least 100 people.

When it does, you will see stats for each Interest audience.

Once your post has reached at least 100 people, you'ill see stats for each Interest audience.

The downside from here is that to see data for link clicks, shares, and likes, you must also have 100 link shares, 100 shares, and 100 likes for the corresponding data. Once your post hits those milestones, you should receive some interesting insights into the interests of your most engaged audience.

Tips for Using Audience Optimization

Facebook offers a list of best practices when it comes to Audience Optimization. Here are some of the best tips.

Think of Audience Optimization as defining your audience, not a list of keywords. Facebook recommends 6 to 10 total interest tags.Think of both broad and narrow interests that your target audience may have that relate to your post, but don't go too broad. For example, if you have a post about music, you will want to select Music as the interest, not Entertainment.Think of the "who, what, where, when, why, and how" of your story when selecting interests.Think of interests that are people, places, organizations, software, tools, brands, etc., that your target audience would like.Think of specific things that your target audience would be interested in. For example, if your post or the content you share in your post mentions CareerBuilder or job hunting in general (even without mentioning CareerBuilder), you could still use CareerBuilder as an interest.Think of related interests when specific ones are not available. For example, if your post or the content you share in your post mentions an actor, but that actor doesn't appear as an interest, use shows or movies that actor has been in as interests instead.Think of location tags that relate to your story or the post you're sharing.

If you go through the above tips, you should be able to come up with a few interests for each of your posts.

In Conclusion

As with most new features, only time will tell whether they're effective. When the goal is increased organic engagement (and potentially increased organic reach long-term), it never hurts to give it a try.

What do you think? Have you used Facebook Audience Optimization on your page posts yet? If so, be sure to let us know how it works in the comments!

Tips for marketers to use Facebook Audience Optimization feature.

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Original source: Facebook Audience Optimization: What Marketers Need to Know.
http://www.jretechnology.com

Twitter Launches Conversational Ads: This Week in Social Media

Welcome to our weekly edition of what's hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

Twitter Introduces Conversational Ads: Twitter rolled out new conversational ads that "make it even easier for consumers to engage with and then spread a brand's campaign message."

Twitter's new conversational ads are "a powerful way for advertisers to extend their presence across Twitter."

YouTube Announces HDR Video Support: YouTube announced it will "support the latest innovation in video – HDR or high dynamic range."

Facebook Messenger Passes 800 Million Active Users per Month: Facebook, which "crossed the milestone of 800 million people using Messenger each month" and has made "significant improvements to how [it enables] people to communicate" in 2015, outlined its plans for Messenger in 2016.

"The Messenger team's mission is to make Messenger the best place to communicate with all the people and businesses in the world."

FTC Issues Enforcement Statement and Business Guide for Native Advertising: The FTC "issued an enforcement policy statement explaining how established consumer protection principles apply to different advertising formats, including 'native' ads that look like surrounding non-advertising content." The FTC also released guidelines on native advertising "to help companies understand, and comply with, the policy statement in the context of native advertising."

Facebook Transitions Ad Serving Customers Away From LiveRail: Facebook announced that it "will no longer be accepting new customers for LiveRail's ad server [and] will help all existing LiveRail ad serving customers transition over to [its] other publisher products or alternative ad servers" over the coming months.

In this blab from January 8, 2016, Michael Stelzner and guests discuss the top news in social media. Topics include speculation over an increased character limit on Twitter (2:03), Facebook testing secondary categories in the mobile news feed (18:30) and Twitter's new conversational ads (38:13). Subscribe to future shows here.

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In this episode tech and tools expert Steve Dotto explores How to Grow Your Twitter Following Automatically With Social Quant.

Simplify your social and build your business in just 10 minutes a week by subscribing to future shows here.

Other cool social media tools worth checking out

Live Studio: This iOS app quickly converts videos and GIFs into live photos or live photos into GIFs and video and shares them online.

Live Studio is the "perfect all-in-one solution for live photos."

Slash Mobile Keyboard: This free iPhone keyboard integrates messaging, search and content sharing from other platforms into one place. It also suggests nearby businesses or restaurants you might like to try based on what you type.

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Snapchat Closes Lens Store: Snapchat closed its Lens Store and plans to "focus on advertising, including sponsored lenses branded with movies or products." Users will still be "able to choose from 10 free lenses to use each day" and retain any paid lenses already purchased.

Instagram Showcases Everyday Spotlight Compilation: "Spotlight Compilations were so popular that starting this week, Instagram's community team began spontaneously coming up with themes." The themed videos "appear in the Spotlight section atop the Explore tab."

Socialbakers News Feed Research: A recent independent Socialbakers study on the Facebook news feed reveals that 24-29% of the typical news feed contains page content from brands, celebrities, public figures or organizations. The study discovered that 10% of the page posts tend to be sponsored, which means that 3% of the typical user's Facebook feed is promoted content and that engagement on media and publisher content nearly doubled in the last year.

Facebook 2015 Year in Review: Facebook analyzed the past year's conversation and ranked the most discussed global topics and top check-ins, movies, TV shows, entertainers, athletes, places and games around the world.

Native Advertising and Endorsement: Research participants were shown two versions of the same advertorial content: one with a photo of the endorser in front of a plain white background and one with the same woman in front of a blue wall of products. Sixty percent of respondents who saw the same woman in front of a wall of products perceived the advice as coming from a "medical expert," versus 23% who saw the same photo with just a plain white background. In terms of content, 27% of respondents thought the ad could have been written by journalists or editors of the website.

Join 3,000 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas: Social Media Marketing World, brought to you by Social Media Examiner.

You'll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies and enjoy extensive networking opportunities in San Diego, California.

Discover the newest and best ways to market your business with expert-led sessions and workshops covering social tactics, social strategy, content marketing, measurement, corporate social and social customer service.

Click here to see what all the buzz is about.

What do you think of Twitter's new conversational ads? Have you tried using them to engage with a brand on Twitter? Please share your comments below.

Twitter Launches Conversational Ads and other social media news for January 9, 2016.

View the original article here

Original source: Twitter Launches Conversational Ads: This Week in Social Media.
http://www.jretechnology.com

4 Free Tools to Analyze Your Social Media Competitors

Do you want to improve your social media marketing?

Have you looked at how your competitors are using social?

There are tools to help you determine what's working for you and your competitors, what isn't working and why.

In this article you'll discover four free tools to compare your social media presence with your competitors'.

Discover four free tools to analyze your social media competitors.

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Fanpage Karma will analyze your and your competitors' accounts across Facebook, Twitter, Google+, Instagram, YouTube and Pinterest. However, its most robust and useful features fall within the Facebook realm.

The free plan offers a detailed, 90-day analysis for one page and a comparative dashboard for any number of competitors. The free plan will also send you weekly reports and alerts if you so choose.

Compare your social profiles with those of your competitors.

The free comparative analytics cover engagement, growth, most-used content sources and keywords, top posts, frequency, engagement by day and time, post type and supporters, among other metrics.

Get detailed content metrics, including top pics and videos.

The detailed analytics tack on keyword and content source engagement (via a color-coded word cloud), post length, success by post type, influencers, post history and more.

View the most frequently used words, hashtags and sources.

You have to use the premium version to access analytics for other social networks, or for more robust analytics and exportable Excel and PowerPoint reports. These plans start at around $75 per month.

The interface is unique in that it instantly displays comparative charts and graphs, allowing you to quickly and visually assess your page's strengths and weaknesses. Then dig deeper into the content types, timing and keyword tools to understand the why behind the data, and adjust your strategy accordingly.

LikeAlyzer will do a quick health check of any Facebook page. The tool is commonly used for competitive research because it doesn't require access to Facebook Insights to do its magic, and the features are uniform across pages.

Though it doesn't present a side-by-side comparison like Fanpage Karma, the data is presented in a friendly enough way that you can easily take screenshots and import multiple analyses into a document for a competitive comparison.

LikeAlyzer uses its own scoring system to assign each page an overall rank between 1 and 100, as well as averages within industry and similar brands. It will also give you metrics including likes, growth, engagement rate and PTAT (People Talking About This). Each of these metrics is accompanied by a green check mark or a red X, indicating whether the metric is strong or subpar.

Get a detailed assessment of Facebook page performance.

Additionally, the tool will check on different elements of your page by measuring responsiveness, timing, post type and page information (using the same check mark and X system). It also provides suggestions to improve the health of your page, such as what types of content you should focus on and when to post to get the strongest engagement.

LikeAlyzer is excellent when you want to perform a quick check on your page, but you'll get the most benefit from it if you use it to analyze multiple competitors. Pay close attention to suggestions the tool spits out for other pages to determine where your brand can step up and take the lead.

Klear, formerly Twtrland, serves as both an influencer-identification platform and an analytics dashboard. Search for influencers by skill and/or location and Klear will generate 10 influencers in multiple categories (celebrities, power users, casual, etc.). Upgrade to a pro account to see more results, starting at $249/month.

Search for influencers by skill and location.

You can view anyone's analytics profile by searching for his or her name or visiting http://klear.com/profile/USERNAME. This powerful dashboard will generate the account's top content on Twitter, Facebook and Instagram (if you manually add it). You can also see activity and responsiveness levels as well as a list of people the account most frequently interacts with.

Get detailed analytics for anyone's social profile.

Click over to the Network tab to see a breakdown of who is following and engaging with the account by their influence level. The Demographics tab breaks down age, location, gender and interests, although you'll have to upgrade to a pro account to see more than one or two insights per category.

As an influencer-identification platform, Klear is one of the best out there for building influencer and outreach lists. It's also a fantastic option for auditing competitor accounts. Its top content dashboard is visual and easy to read, and the audience analysis tools help you assess the quality, not just the size, of the audience the account is reaching.

Twitonomy's most powerful free feature is its account analysis tool. Sign in through your Twitter account, and then on the right side, you can opt to see the analysis for your account or any Twitter handle you choose.

The tool will determine how many tweets to analyze. It's usually a high number, often in the thousands, though the account's activity level will determine how far back in time it goes. If the account doesn't tweet very often, the analysis will cover a longer time frame, sometimes up to a few years. Upgrade to a premium account for $19 per month to set your own time frame.

The analysis will generate a number of metrics including average tweets per day, total retweets and favorites. It will also break down how many of your tweets contained links, hashtags, mentions, replies and retweets.

View a detailed analysis of tweets for any Twitter profile.

Beneath your metrics, Twitonomy will show who engaged with you most often in the designated time frame in the form of retweets, replies and mentions. Then it breaks down the most retweeted and favorited tweets, and the days of the week and hours the account was most active.

Look at engagement analytics for a Twitter account.

With a premium account, you can download all of the tweets for any account from a designated time period. This is incredibly useful if you want to do your own data analysis, because it includes the retweet and favorite account.

Or you can download your own tweets in the time period Twitonomy designates for free.

The Mentions & RTs tab is functional only for the account you used to sign in, meaning you can't use it for a competitive audit. Still, it gives you a useful snapshot of your most engaged and influential users. You can then click on and analyze their profiles.

What I love about Twitonomy is how it efficiently displays all of the information you need to quickly assess an account's social media strategy. The breakdown of users the account engages with most often, coupled with the most used hashtags and top content allow you to get a handle on how the account approaches content creation and engagement.

Conclusion

Now that you're equipped with some of the strongest tools to audit your competitors' presence across social media, the true power of these resources comes in aggregating what you've learned and setting up actionable goals to revamp your social strategy accordingly.

Think about some of the top content you saw that blew you away. How can you emulate that on your own accounts? What about engagement metrics? Who was strongest, and what are they doing both in terms of outreach and content creation to outperform the competition?

Since you'll know who's winning, figure out why and apply it to your strategy. The great thing about social media after all is that it's social. Everything your competitors do on social media is public, and ready to be analyzed.

What do you think? How will you use these tools to make your brand's social presence stronger? We'd love to hear from you in the comments below.

4 tools to analyze your social media competitors.

View the original article here

Original source: 4 Free Tools to Analyze Your Social Media Competitors.
http://www.jretechnology.com

Google Tag Manager: What Marketers Need to Know

Do you use tracking codes on your website?

Have you heard of Google Tag Manager?

To discover what Google Tag Manager is and how to use it, I interview Christopher Penn.

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Christopher Penn, the VP of Marketing Technology at Shift Communications. His book is titled Marketing Blue Belt and he's also a Google Analytics expert. His brand-new course is the 2016 Marketing Plan Framework: How to Build a Data-Driven Customer Journey. Chris is also co-host of the Marketing Over Coffee podcast.

Christopher will explore Google Tag Manager and the future of analytics.

You'll discover how to set up and use Google Tag Manager.

Listen as Chris Penn shares what marketers need to know about Google Tag Manager.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen now: Play in new window | Download

You can also subscribe via iTunes, RSS, Stitcher or SoundCloud.

Here are some of the things you'll discover in this show:

What is Tag Manager

Christopher says Tag Manager is a digital bucket that makes it easier to manage website tags such as a Facebook or Twitter remarketing tag, a pixel from an ad tracking system or a piece of java script.

He explains that when a website has a lot of pages, or if you use a marketing automation system, such as as Marketo or Pardot to manage multiple websites, things can easily get lost.

He says you put the code for Tag Manager on every page of your site only one time then, instead of modifying the tags of individual pages, you simply put new tags in and out of the bucket. Chris adds that it's a lot more reliable than manually managing tags for each page.

Listen to the show to discover how Tag Manager can speed up your site.

The importance of Tag Manager

In addition to speed, Chris believes reliability is a big reason to use Tag Manager. If you have a lot of different webpages, websites or use marketing automation services that have their own landing pages, forgetting to put tags on all those pages will ruin your analytics, Christopher says. As long as you use the bucket on every page, you're covered.

Throw all your tags in to the Google Tag Manger bucket. Image: Shutterstock.

The flexibility of Google Tag Manager, is really important. It allows you specify that you want some tags on some pages, other tags on all pages and certain conditions to be met for still others. Chris shares an example.

Say you are promoting an event, like Social Media Marketing World, and you want to put a tag on the event page for people who have visited the page, but haven't yet purchased a ticket. If you've haphazardly put tags everywhere, you could lose track of what page your tag needs to be on. With Tag Manager, you can specify it to fire the tag if the url has "smmw16" in it.

Tag Manager is also important for social media marketers who don't have control over website updates.

If you're with a big company and constantly have to go through the IT department to add new tags or if you have a small website and use an outside consultant for website maintenance, it becomes difficult to update tags in a timely manner.

With the bucket on every page, you can add and subtract tags through Tag Manager and no one needs to update the website.

Google Tag Manager will save you time. Image: Shutterstock.

Chris illustrates another benefit of using Tag Manager by sharing the example of someone hard coding a Google Analytics tag into their WordPress theme.

When the theme is updated, their analytics tags go away. Use Tag Manager with Google Tag Manager for WordPress plugin, and WordPress will automatically put the bucket on every page so you can update the theme as much as you want without losing those tags.

Listen to the show to learn about assigning roles within Tag Manager.

How to set up Tag Manager

Chris says if you already have a Google Analytics account, you can go to TagManager.Google.com to sign up for a free account. After you set up your website inside of Tag Manager, you'll get the code for the bucket, which is code that looks a lot like Google Analytics code. Then you add the bucket code to your website pages.

If you use a CMS (Content Management System), such as WordPress, Drupal, Joomla, HubSpot or Ektron, put the bucket code in the header of your website. If you're using WordPress with the Google Tag Manager for WordPress plugin, it will ask for your Google Tag Manager account number. If you aren't using a Content Management System, simply copy and paste the code onto every page on your site.

Google Tag Manager's snippet is similar to the snippet for Google Analytics.

Next, you start putting tags in your empty bucket.

Tag Manager comes with a lot of tags built in, for example all the Google properties such as Google Analytics, Google AdWords and Google Consumer Surveys. It also supports a number of third-party services like LinkedIn, VisualDNA, Neustar and CrazyEgg. There's even a Custom HTML Tag for your Facebook code, Twitter code, Google+ code or any other services. Simply add your custom HTML and name the tag.

As you set up new tags inside Tag Manager, you'll decide whether to run each tag on all, some or single pages. He says there's also a referrer detection you can use to fire certain tags only if a website visitor is coming from Facebook or Twitter!

Once you've added your first set of tags to your bucket, hit Save. Then click Publish, to push the tag live on your website.

Chris shares that even though you have one master bucket, you can have different folders inside the bucket to keep it organized. For example, put all of your social media tags in one folder and all your remarketing tags in another folder.

Divvy your tags in to separate sub-buckets within Google Tab Manager. Image: Shutterstock.

Christopher explains how to use a Google Chrome extension called Google Tag Assistant along with Google Analytics to verify the tags in your bucket are working correctly and remove all your old tags.

Listen to the show to discover how to run tags only on specific pages.

Insights

Tag Manager is used for infrastructure, Christopher explains, and you can use a lot of its features to pass special data to Google Analytics.

For example, you can use Tag Manager to tell you when someone is hovering over a video on your website, even if they don't click on it.

Google Tag Manager will track Events for Google Analytics.

Google Analytics counts this event as a conversion if you set up a goal or an audience for that. Chris shares that you can find information on event tracking inside the Google Analytics Help Catalog. You can then use that to remarket to those who watched the video and offer them a special discount.

Listen to the show to hear more about the magic that happens between Google Tag Manager and Google Analytics.

Creative uses

Christopher says he sells his books on Amazon, but has zero control over Amazon. He's set up an outbound click tracker to track any click on a link that goes from his site to Amazon as a goal. He then compares the number of books he's sold with the number of clicks there were to Amazon to figure out how much a click is worth when compared to a book sale.

Basically, as long as Tag Manager is running, it can track anything that has HTML on your website.

To learn more about Tag Manager, Christopher suggests taking the Google Tag Manager Fundamentals course, which is part of Google's Analytics Academy. Once you get up-to-speed and are ready for advanced installations, read Simo Ahava's blog.

Listen to the show to discover how YouTube click tracking is more advanced than in other video players.

The future of analytics

Of immediate interest to people who work with social media analytics are IBM's Watson Analytics which let you upload any numerical data and do advanced statistics (without having to know statistics), and Watson Social Media Analytics, which uses social media data to identify key things you should pay attention to in your analytics.

What's cool is that is uses AI (Artificial Intelligence) to contextually remove information that is irrelevant. Chris shares that Watson Social Media Analytics will be free until March 31, 2016. Watson Analytics is available for free with a small amount of data and offers a professional version for $30 a month.

Christopher explains how analytics has evolved and says that, in the beginning, analytics was just data, a bunch of stuff. Then came diagnostic data to show you what happened and tools like Google Analytics to help people use the data (or stuff) to understand what happened.

We're now using prescriptive analytics. This is where tools can report what happened and then make suggestions of what to do based on that data.

Chris says we're headed toward predictive analytics which will use data to tell you what's going to happen next. After that, Chris believes, will be proactive analytics. At this point, he says the tools will have enough data and insight to do stuff for us.

Listen to the show to learn more about Christopher Penn's 2016 Marketing Plan Framework.

Listomatic is a free iOS mobile app that helps you create and manage Twitter lists on the go.

Listomatic helps you create and manage Twitter lists from your iOS device.

The app uses a system of tags you define to suggest people for lists you already have, and makes it very easy to access your lists. It's quicker, easier, and much more organized than managing lists inside Twitter.

The best thing about Twitter lists is that you can use them to organize your Twitter feed into groups accounts that have things in common. For example, if you follow a bunch of people in technology or social media, put them all on one list.

At Social Media Examiner, we keep a Twitter list of all the speakers for every event we do. You can even create a private Twitter list of potential clients or competitors you want to track.

Listomatic is a free app.

Listen to the show to learn more and let us know how Listomatic works for you.

Today's show is sponsored by Social Media Marketing World 2016.

You can now sign up for Social Media Marketing World 2016. It's the world's largest social media marketing conference. By attending, you'll make connections with 100+ of the world's top social media pros (plus 3,000 of your peers) and you'll discover amazing ideas that'll transform your social media marketing. Speakers include Guy Kawasaki, Mari Smith, Michael Hyatt, Jay Baer and Michael Stelzner.

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See what attendees experienced at our 2015 conference.

The event takes place in San Diego, California on April 17, 18 and 19, 2016, and the networking is going to be off the hook. Plus, we have our opening-night party on an aircraft carrier, the USS Midway.

At the conference Joel Comm will be presenting on the next generation of live, online video streaming software and tools that will help you take your podcasting and online engagement to the next level.

There are so many opportunities opening up with live video such as Periscope, Blab and Facebook Live, so Joel and a number of other experts in this field will be telling you everything you need to know about this technology. If you are looking for an economical and authentic way to connect with people, then you want to come to Social Media Marketing World, and experience what it's all about.

Hundreds of people have already purchased their tickets and have committed to coming to this conference. If you've heard about Social Media Marketing World, and always wanted to go and connect with the leading thought leaders and soak in a lot of knowledge, visit SMMW16.com.

We have the best pricing you will ever find going on right now. Click here to check out the speakers and the agenda and grab your early bird discount.

Listen to the show!

Ways to subscribe to the Social Media Marketing podcast:

What do you think? What are your thoughts on the future of blogging? Please leave your comments below.

Chris Penn talks with Michael Stelzner about how to use Google Tag Manager in your marketing.

View the original article here

Original source: Google Tag Manager: What Marketers Need to Know.
http://www.jretechnology.com