Facebook Year in Review: This Week in Social Media

By Cindy King
Published December 27, 2014

Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

Facebook Allows Users to Create Their Year in Review: "Public figures can use Facebook Mentions to create their personal year in review story to share with their fans." Others can "go to www.facebook.com/yearinreview, where Facebook displays the photos it has selected to highlight."

Create your Facebook year in review to share with your fans.

Twitter Launches Mobile Tweet Analytics for iOS: Mobile tweet analytics are now available for iOS.

?????? Happy holidays! We just launched mobile tweet analytics for iOS! Congrats to the team! https://t.co/hxuC43tgLr pic.twitter.com/HZc63rh3jf

— Ian Chan (@chanian) December 22, 2014

Google+ Makes Your Videos Look Better: "Now, with one click, you can enhance the lighting, color, stability and (coming soon) speech in your videos."

Pinterest Introduces New Way to Edit Pins on the Web: You can "move groups of pins to new or different boards."

"You can also copy pins so they live on multiple boards or delete groups of pins if you're in serious clean-up mode."

Facebook Rolls Out Fun Holiday Features for Messenger: "Messenger is an easy way to coordinate activities and keep in touch. All of these fun features will be available over the holidays."

"Stickered for Messenger is now available in the Play Store and will be available in the App Store."

Here are a few cool social media tools worth checking out:

Stichy: "Little interactive slideshows you can make with your friends and family."

"It's the easiest way to collaborate with photos and videos."

Duet Display: This app "allows you to use your iPad or iPhone as an extra display."

"Developed by a team of ex-Apple engineers, duet is the first high-performance solution that has zero lag."

Here are some interesting studies to note:

Social Media Study: The Psychology of Sharing: A recent New York Times study outlined the six personas of online sharers as defined by their motivations, desired self-presentation and value of being the first to share. Eighty-four percent of respondents share to support causes or brands they care about. Seventy-three percent say they process information more deeply when they share it with someone else. The study also reveals what factors determine the likelihood of content being shared, essential steps for marketers who want to get their content shared and the cycle of sharing.

STUDY: 2014 BDO Retail Compass Survey of CMOs: A BDO study surveying 100 CMOs at leading U.S. retailers found that social media continues to rise as a preferred online marketing channel, with 84% of the retailers surveyed using it this holiday season and 34% anticipating that it will be their most profitable online promotional tactic. A majority of retailers (76%) will focus their efforts on Facebook campaigns, while Twitter and LinkedIn remain the second and third most popular social networks, 27% and 21% respectively.

State of the Industry: The past, present and future of retargeting according to 1,000 marketers and 11,000 ad campaigns: Data from digital marketing firm AdRoll finds that digital marketers are spending more of their online ad budgets on retargeting. Seventy-one percent of respondents say that 10-50% of their digital marketing budget goes towards retargeting, up from 53% in 2013. Ninety-two percent report retargeting performs equal to or better than search, 91% equal to or better than email and 92% equal to or better than other display ads. For both B2B and B2C marketers, 50% say social media is the single hottest topic in retargeting.

Sales Cycle: What Content Goes Where?: A recent report from Eccolo Media based on data from a survey of over 100 people at B2B companies who are either responsible for buying decisions (67% of respondents) or influence buying decisions (33%) found that short, text-based content (blogs and newsletters) are most valuable early in the sales cycle. Time-intensive content types (videos, detailed guides, etc.) are most useful right before making a decision. Eighty percent of buyers want to continue to receive content after a sale is completed.

Email Marketing Six Times More Effective Than Social Media, Says Study: UK website, Give As You Live, surveyed more than 4,000 UK shoppers in November 2014 and found almost two-thirds (64%) would stop what they were doing to click an email link from a retailer. Just 10% would do the same for a link seen on a social media site. Links to fashion websites (40%) were the most likely to entice a potential shopper, ahead of travel websites (28%) and DVD/gaming websites (25%).

Whippies 2014—The Best Sites of the Year on Facebook and Twitter: Technology company Newswhip ranked the best-performing publishers on Twitter and Facebook in 2014 based on their exclusive data on overall engagement. They also noted some top-performing newcomers of the year.

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What do you think? Please share your comments below.

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Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business from scratch by using social business networking. Other posts by Cindy King »

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Original source: Facebook Year in Review: This Week in Social Media.
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