Social Login Research Reveals User Preferences: This Week in Social Media

By Cindy King
Published January 10, 2015

Welcome to our weekly edition of what's hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

New Study: Social Login and Sharing Trends – 2014: A new study from LoginRadius analyzed user preferences for social log-in and social sharing based on data from +120,000 websites and millions of users. Facebook (65%) and Google+ (25%) are the preferred log-in networks with primarily younger consumers (age 18-34) using their social networks to log-in on third-party sites (65%). Only about one-third (35%) of consumers between the ages of 35 and 50 are using social log-ins.

LinkedIn Opens Publishing to New Markets: The ability to publish on LinkedIn is now available "to all members in English-speaking countries."

Here are some more interesting studies to note:

New Study Finds Facebook's Mobile Ad Network Ripe For App Marketers: A study from mobile marketing firm, Fiksu, examined eight different mobile app ad campaigns on Facebook with mobile games apps representing a huge ad category. Overall, mobile app ads on Facebook averaged click-through rates of 1.16%, while similar ads on Facebook's mobile ad network only generated click-rates of 0.34%. While the response rates were lower on Facebook's ad network, its conversion rate are much higher, 26.28% versus 16.61% for other ads on Facebook. Fiksu also reported that the average revenue generated per user from Facebook's network ads was considerably higher than ads on Facebook's own mobile app: $3.64 on average versus $1.63, respectively.

The Untapped Video SEO Opportunity: According to Conductor and Invodo's The Marketer's Guide to Video SEO report, a majority of the 100 brands examined for this study are under-performing in key areas of video production, indexing and optimization. Only 16% of the brands included in the study feature more than 10,000 videos on their sites.The report points to recent research that projects almost 80% of all commerce traffic will be driven by video in 2018. Currently, roughly 90% of all online consumers watch video, and they are 1.8 times more likely than non-video viewers to make a purchase. This makes investing in video and establishing a presence on networks like YouTube a wise investment for marketers.

Technology's Impact on Workers: According to a Pew Research Center study, only 4% of 535 surveyed workers say social media sites are "very important" to their job. Meanwhile, 61% say email is. While detractors worry that digital tools (Internet, mobile phones, email, etc.) can be a distraction in the workplace, 46% of those surveyed say that they feel more productive because of them. It expands the number of people outside of their company they communicate with (51%), allow for more flexibility in the hours they work (39%), and increase the amount of hours they are able to work (35%).

182 Marketing Executives Reveal Their 2015 Success Tactics: Another survey from Conductor finds 65% of senior marketing executives anticipate spending more on marketing technology in 2015, including 28% who plan to increase their spending by more than 25%. Rising budgets for marketing technology are tied to the increasing influence of data on decision-making, with 76% of respondents saying that data about their digital performance has taken on much more (38%) or more (38%) of an impact in their decision-making. Other findings reveal the importance of cross-department support when it comes to a brand's digital marketing success, with 90% ranking it as "important" or "very important."

Here's a cool social media tool worth checking out:

Secret: This new app "lets you see what's going on with your friends, co-workers, and people nearby."

Secret is available on Android and on iOS.

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What do you think? Are you using LinkedIn Publishing? Do you find these studies helpful? Please share your comments below.

/**/Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document,'script','twitter-wjs'); About the Author, Cindy King

Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business from scratch by using social business networking. Other posts by Cindy King »

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