5 Ways to Engage Holiday Season Shoppers on Twitter [Infographic]

Christmas is now less than nine weeks away, meaning shopping activity is about to ramp up as we head into the final stretch of the year. In order to highlight the beneficial role that Twitter can play in marketing your festive season specials and offerings, the platform has today released a new infographic based on data from recent research conducted by Converseon, which looked at U.S. holiday shopping-related conversation on Twitter between September 1st and December 31st, 2014. Converseon found that holiday shopping-related buzz surges by an average of 83% from 8pm-12am across the season, while on Sundays in November, when retailers release special offers, the conversation spikes by 87%.

"Our analysis of the 2014 holiday shopping conversation on Twitter revealed not only when users Tweet most about shopping, but also how their shopping interests and needs shift throughout the season. Retailers can use these insights to determine the most effective timing of their Tweets and to craft messaging that resonates from now through New Year's."

In addition to the infographic (below) Twitter has also listed some time-specific activities brands should be conducting to capitalize on increased shopping activity during the season:

October: Increase discount-focused holiday messaging: The flurry of holiday shopping chatter begins in September and kicks up in October. Most of these Tweets (80%) are categorized as "pre-purchase" conversation, meaning it's the perfect time for retailers to seed gift ideas and offer ways to help people prepare for the holidays.

November: Launch Black Friday campaigns and focus on customer service: Twitter holiday talk intensifies in November, and a significant amount of the conversation (26%) shifts to the shopping experience. Make sure your brand is top of mind when shoppers plan their Cyber Monday and Black Friday shopping strategies by launching engaging campaigns.

December 1-24: Offer last-minute holiday help: By December, shoppers are hustling. More than half (55%) of the Twitter holiday conversation this month is about consumers' holiday shopping progress. As deadlines approach, we see an uptick in mentions of fashion/clothing/shoes, electronics, and, of course, gift cards (the most discussed product in 2014).

December 25-31: Drive traffic to your mobile app: Many consumers will get new mobile devices for the holidays. (According to Gartner, 31% of annual global smartphone sales occurred in Q4 of 2014.) As a result, the end of December is a great time to use Twitter mobile app promotion to remind new phone owners to download your mobile app.

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Original source: 5 Ways to Engage Holiday Season Shoppers on Twitter [Infographic].
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