How to Manage Your Facebook Page Effectively

By Kristi Hines
Published September 28, 2015

Do you manage at least one Facebook business page?

Are you using all the admin features?

Facebook Pages include many tools to help marketers and business owners get the most out of their business presence.

In this article I'll share how to use Facebook's features, tools and settings to manage your business page effectively.

Discover how to manage your Facebook Page effectively.

There are a few ways to access your Facebook pages. To see all of the pages you are linked to as an administrator, editor, moderator, advertiser or analyst, go to your Pages bookmarks. From there, click on the link to the page you want.

Go to bookmarks to see all of the Facebook pages you manage.

To use your Facebook page to like other Facebook pages or comment on posts, click to log in as your page. Plus, select the settings wheel icon to add specific pages to your favorites in the left sidebar of your Facebook screen.

Alternatively, access your pages using the drop-down arrow in the menu at the top of your Facebook screen.

Use the drop-down arrow at the top to access your Facebook pages.

At the top of your Facebook page, there's a menu to direct you to the main features of your page. You should see this menu when logged in as your personal profile or as your page.

Use the navigation menu at the top of your Facebook page that directs you to different features.

The first item in the menu, Page, will take you back to your Facebook page from your Messages, Notifications, Insights, Publishing Tools and Settings.

Here are the rest of the features.

Engage With Users Privately Through Messages

If you'd like, enable Messages in your General page settings. This will allow Facebook users to send private messages to your page.

Enable messages so Facebook users can contact you through your page.

Note: You can only reply to messages your page has received. You cannot send messages (as your page) to people who have not messaged you.

A great feature in Messages is saved replies. Create a template for common responses you can easily personalize to send through your page's private messaging. Click on any of your messages create a new reply.

Click on Create New Reply to craft a template for common responses.

Check Notifications for Recent Engagement

Notifications give you a quick summary of people who have engaged with your page, as well as their interaction.

Take in your page's latest notifications at a glance.

If someone asks for your contact information using a prompt on your Facebook page, like the one shown below, you'll find it in Requests under the Notifications section.

If a Facebook user asks for more information from your page, like address and phone number, it will be in Requests.

See a full timeline of activity related to your page, including when other people or pages mention your page and when others share your page's posts, under the Notifications section in Activity.

The latest activity related to your Facebook page is also under Notifications.

Review Your Analytics With Insights

Insights are your Facebook page's analytics. This is where you'll learn more about your fan page audience growth and engagement.

Learn more about your page's audience, reach and engagement through Insights.

Insights show you which page posts get the most engagement, and whether your fans match your ideal customer base (age ranges, gender and location). Plus, learn how people discover your page by clicking the Visits tab.

Schedule and Publish Posts Through Publishing Tools

The Publishing Tools feature lets you create Facebook updates to be published immediately, schedule posts to be published at a future time and draft posts to save for later.

To publish a status, photo, video, offer, event or milestone immediately, go to the Published Posts section and click the Create button at the top right.

Create a new post in the Publishing Tools section.

To schedule a status, photo or video post, go to the Scheduled Posts section and click the Create button at the top right. Use the drop-down next to the Publish button to get schedule, backdate or draft options.

Click the drop-down under Publish to schedule, backdate or save a draft of a post.

Be sure to review your analytics on the Published Posts tab as well. Search by keyword for specific updates to see their statistics. In addition to reach, it includes the name of the application used to publish the post to your page.

Access analytics for your posts in Publishing Tools.

Use this data to see which posts have the most engagement, and determine if posts shared through your page have more reach than those shared through third-party tools.

Your page's settings allow you to control everything from visibility to admin roles and more. Access settings on the right-hand side of the top page menu.

Control every aspect of your Facebook page through your settings.

Here's a look at each section of your page settings.

Configure General Settings

The General settings for your Facebook page let you configure options for your page's visibility, private messaging, tagging permissions and comment moderation.

There are several General settings options for your Facebook page.

Click the Edit button to alter any of these sections.

Update Page Info

The Page Info setting redirects you to the About tab on your Facebook page. This will allow you to update your page category, name, location, description and other fields specific to your type of page.

The Page Info setting redirects to your page's About tab.

To edit the items in your About tab, mouse over a specific section and the Edit button will appear.

Determine Post Attribution

Select whether you want posts attributed to your page or to your personal profile in the Post Attribution setting.

Decide how to attribute posts.

Most businesses will want to have posts attributed to the page. As you publish updates, you still have the option to switch the attribution to your personal profile.

Click the drop-down area when you post to change the attribution when publishing to your page.

You can also change the attribution for comments, if you'd like.

Decide What Notifications to Receive

The Notification settings allow you to configure how and when you want to be notified about specific activity related to your page.

Turn certain notification settings on and off for your page.

Depending on the amount of activity you receive and how quickly you need to respond, you may choose to turn notifications by email or text on or off. You will get all notifications via Facebook.

Add and Edit Page Roles

Add users to your Facebook page, and edit their roles if need be, in the Page Roles setting.

Note: You only want to give admin privileges to those you trust 100% with your business. They have the power to add, remove and change other users' roles, including yours.

Reference this chart from Facebook's help page to learn more about permissions for each role.

The chart should help you determine which team members should be added to your page, and under what role.

Configure Apps

App settings let you configure the custom tabs that have been added to your Facebook page.

Add apps and configure app settings for your page.

Your Facebook apps create the custom content that appears in the menu below your cover photo, as well as what's in the Apps box in the left sidebar of your page.

Apps also show up in the sidebar of your Facebook page.

Determine Featured Settings

Featured settings for your page allow you to publicly display other pages that your page likes, as well as your personal profile, since you are the owner of your page.

Choose featured pages to like as well as what page owners should appear on your About page.

Featured Likes appear in your page's left sidebar. Use this section to highlight other pages owned by your business, vendors and partners, as well as featured customers. This section can be reordered to appear above or below your apps, photos, videos and visitor posts.

Choose the order of the content in your left sidebar, and what pages to feature as liked by your page.

The Featured Page Owner(s) appear on your page's About tab.

Put yourself as one of the Featured Page Owners, so your profile shows up on the About tab.

Aside from when you post to your page on your personal profile, this is the only place your profile can be linked to the Facebook page.

Check Your Banned and Other User Settings

The Banned User settings not only show the people you banned from your page, it allows you to browse through the people who like your page, the pages that like your page, subscribers and admins of your page.

See People and Pages that like your page, Subscribers, Admins and Banned users.

Click the settings icon next to names of people who like your page to assign them specific page roles, if you want them to help manage your page. The settings icon next to names you have banned allow you to revoke your ban.

Make Requests Through Page Support

If you asked for support for your page, those requests will appear in the Page Support section. Support requests must be made through appropriate links in the Help Center.

View the Activity Log

The Activity Log allows you to see full details of all activity on your page. You have the ability to filter it to your own posts, posts by others, notes, events and other activity types.

Your page's Activity Log has all of your notifications.

Depending on the type of post, click on the pencil icon for options to highlight, hide or delete a post.

Highlight, hide or delete posts in the Activity Log.

These options also allow you to hide posts from others from your page or untag yourself from posts.

Hide or untag your page from posts of others.

Click the date under an activity to view the Facebook post, see specific engagement and respond to any comments.

In Conclusion

As you can see, Facebook offers a great number of features, tools and settings to help you manage your Facebook business page. Review all of these options to determine which ones will be the most helpful for your Facebook marketing.

What do you think? What tips do you have to help people manage their Facebook page? Do you manage your page directly on Facebook or through third-party tools? Please share your experience and recommendations in the comments!

Tips for managing your Facebook Page effectively.

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.4&appId=159389674132284"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));About the Author, Kristi Hines

Kristi Hines is a contributing editor for Social Media Examiner, freelance writer, and HubSpot Inbound Certified Marketer. She specializes in analytics, blogging, and social media topics. Other posts by Kristi Hines »

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Original source: How to Manage Your Facebook Page Effectively.
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