7 Pinterest Tools for Marketers

By Kristi Hines
Published September 22, 2015

Do you use Pinterest for your business?

Looking for time-saving tools?

Many tools and services can streamline the way you find and pin content to Pinterest.

In this article I'll share seven Pinterest tools for marketers.

Discover seven Pinterest tools for marketers.

IFTTT (If This Then That) is a free service that lets you automate tasks between two different platforms (apps, tools, social networks, etc.) by creating recipes.

Use Pinterest to trigger tasks based on when you like any pin on Pinterest from your profile or when you post a pin to your profile. Plus, set up triggers from other channels that will lead to pinning an image to a specified board on Pinterest.

Set up Pinterest channel triggers and actions on IFTTT.

For example, set up a recipe to take any image you add to your Instagram profile and pin it to a specific board on your Pinterest profile.

Create a recipe to pin your photos from Instagram to a Pinterest board.

Another option is to set up a recipe that automatically shares new pins or pins you like to other social networks, such as your Facebook page.

Create a recipe to share pins you like to Facebook.

IFTTT has more than 200 channels. Look for those that are image-centric to see which ones you can combine with some smart automations for Pinterest.

The Pinterest mobile app for iOS and Android devices allows you to add images to your Pinterest boards from anywhere at any time. Also use the app to share photos you take with your smartphone to your Pinterest boards.

Use the Pinterest app on your iPhone or Android device to whenever and wherever.

With the Pinterest app, you don't have to wait until you get back to your computer to pin something you find online or see in real life.

Do you schedule social media updates through Buffer? Now you can use it to schedule pins to your Pinterest boards as well.

Connect your Pinterest account, and then create a schedule for when you would like pins to be published on your Pinterest profile.

Create a Buffer schedule for Pinterest.

Then you can find and add pins to share to your Pinterest profile through your Buffer dashboard.

Find pins and then schedule them to post via Buffer.

There's also a Google Chrome extension for Buffer.

Schedule a pin on Buffer using the Google Chrome extension.

Buffer will fetch the images from the URL you want to share, so you can quickly schedule the right image to pin to your Pinterest board.

Choose a URL, and Buffer fetches images for you to pin.

Buffer starts at $10 per month for 12 social profiles, 200 scheduled posts and 2 team members.

If you like the functionality of Buffer-style scheduling and queuing of posts, but you need some inspiration for things to share, try ViralTag. This platform connects with Twitter, Facebook, LinkedIn, Pinterest, Instagram and Tumblr.

Unlike Buffer, ViralTag allows you to create one sharing schedule for all connected accounts as opposed to creating a schedule for each connected account.

Create one schedule for all connected accounts in ViralTag.

ViralTag separates itself from Buffer in its ability to import feeds, allowing you to check other image-centric networks for inspiration, presented in thumbnail format.

Find inspiration for your pins on ViralTag.

Another unique feature is that you can select multiple images from your feed sources and bulk-schedule them to your Pinterest and other connected accounts all at once. Schedule to more than one Pinterest board, as well.

Bulk-schedule content to post to multiple accounts with ViralTag.

ViralTag starts at $29 per month for 10 connected accounts, visual content discovery and up to five RSS feeds for inspiration.

If you want to automate publishing pins to Pinterest, you may want to try Sendible. Sendible allows you to connect RSS feeds to your account and automatically publish news feed items to more than 20 social networks, blogging platforms and bookmarking sites simultaneously.

Use Sendible's Auto Poster publishes from RSS feeds to multiple social networks.

Choose to publish the pins immediately or add them to a queue to publish at times you specify. Sendible will automatically select the image from the URL selected, so there are no additional steps to take.

Sendible starts at $39 per month for 15 connected accounts, RSS automation and brand monitoring. Note that RSS feeds also count as a connection.

Tailwind is a Pinterest-focused platform for marketers, brands and agencies looking for a tool to schedule pins, analyze trends and much more. This platform allows you to pin images by dragging and dropping them in the dashboard, using their Chrome Extension or syncing with Instagram.

Tailwind offers multiple ways to add images to pin on Pinterest: drag and drop, use the browser extension or sync your Instagram.

Tailwind also connects directly to Canva, so you can design images with Canva and pin them to your boards.

Design a pin with Canva and publish via Tailwind.

Tailwind starts at $15 per month for smart and unlimited pin scheduling, profile and board metrics and basic website insights. Large brand and agency plans start at $799.99 per month.

Pinterest offers browser buttons for Google Chrome, Mozilla Firefox, Internet Explorer and Safari. Use these to quickly pin images from websites and blogs to your Pinterest boards.

Use the Pinterest browser button on Google Chrome (or other browsers) to easily pin great content as you find it.

With the browser button installed and Pinterest on your mind, it's easy to pin great blog posts and interesting products online as you discover them.

A browser button is a must-have in addition to any of your other Pinterest tools.

In Conclusion

Pinterest marketing takes time and energy. You want to find, curate and share the right content that aligns with your brand. Check out these Pinterest tools and see which ones are best to save time and streamline the way you share pins to your Pinterest boards.

What do you think? Do you use tools to make your pinning process easier? Which tools do you like and why? Please share your thoughts and recommendations in the comments.

7 Pinterest tools for marketers.

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Kristi Hines is a contributing editor for Social Media Examiner, freelance writer, and HubSpot Inbound Certified Marketer. She specializes in analytics, blogging, and social media topics. Other posts by Kristi Hines »

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