Enable Social Selling - Launch Employee Advocacy the Way F5 Has (Sponsored)

Have you given employee advocacy much thought? I'll start by explaining what it is: Employee advocacy is the promotion of a brand through its employees. But the question is, how can this work for your brand? Here I will also show you how this has transformed the way F5 handles social selling, allowing the company to reach 2.4 million connections/ contacts every day.

Why involve employees?

With two thirds of consumers buying decisions occurring digitally before they even interact with your brand; it becomes crucially important that you have a strong online presence. And what better way to promote your brand than through your employees' social media accounts?

Whether you are a small or large organization, your employees will certainly have a social media presence, with a mix of personal and professional connections. Think about how much further your message could reach, just by utilizing them. And let's not also forget that the message will be shared by the connections their followers trust, strengthening the promotional effectiveness.

Our top 15 customers, who use SocialOnDemand for employee advocacy programs, can now reach 25.5 million connections everyday (Twitter followers, Facebook friends and LinkedIn contacts), just by allowing their employees to participate in the program. Looking at 820 employees, across these 15 customers, brand messages have now been reposted 44,500 social media accounts, and have generated 222,300 clicks and 7,500 retweets/ likes.

Compete

Through increasing your potential reach, this undoubtedly will increase your competitiveness. Ensure you are at the forefront of potential customer's minds when they decide to make the all-important decision to buy your product over competitors.

Create passion

Employee advocacy is also a great way to create a motivated workforce, who are equipped with an in-depth knowledge of their brands offerings. Also to their connections they appear as a professional, sharing their knowledge to others. 

Thought-leadership

These posts also allow your employees to become thought leaders and trusted advisors in the social media world. They are providing value to their online community. To become a thought leader, all employees have to do is add their opinion to your post. It will provide a personal touch, while allowing them to appear up-to-date with the industry they work in.

Dedicated workforce

Your posts will create additional value to employees through improving their online professional status. This creates a real benefit to employees, which potentially increases their dedication to your brand. In return they will get more out of their place of work.

How to achieve this?

But the big question is how to achieve employee advocacy effectively. The good news is, there are social media platforms, such as socialondemand®, that allow brands to create, schedule and send posts to your employees. All employees then have to do is either click one button to share the content onto their desired social network, or create a personal thought leader comment and then click share. It's that simple.

How can I get my employees to share my posts?

To encourage all employees to share your posts, you may need to incentivize them. Some examples include:

Rewards for sharing your postsCompetitions amongst employeesPublicizing the level of activity the highest performers have generatedMaking the task feel like a game.

So there are real benefits to employee advocacy, something all brands should get involved in. Many of our customers use SocialOnDemand for employee advocacy, and this has really helped increase their potential reach. Don't take my word for it, try it yourself.

Want to learn more? Purechannelapps has an exciting webinar coming up with F5. In the webinar Nick Bowman, EMEA Corporate Communications, will explain how F5 has developed their sales teams to become more effective at social selling, generating 18,166 clicks, by providing relevant and timely content and the tools to make them successful and track the results. Register here

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Original source: Enable Social Selling - Launch Employee Advocacy the Way F5 Has (Sponsored).
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