How Women Use Reviews and Social to Influence Their Shopping Decisions [Infographic]

Online reviews and social media have become important factors in the modern shopping process – but what are the key sources which influence purchase decisions?

To find out, Influenster recently conducted a survey of more than 11,200 women across the US to find out which information sources are predominantly used by female shoppers when they seek to make a purchase.

Their findings certainly underline the importance of online platforms, with both online reviews and social media standing out as the key sources of product insight.

Product reviews, social media top word-of-mouth as most relied upon sources for shopping decisionsInstagram is the most influenti al social media platform in the shopping processMobile phones (59%) are used most often by women to seek out product reviews online, followed by laptops/desktops (33%) and tablets (8%) 

There are some interesting data points in here – it's worth having a scan through to get a better understanding of the key influencing factors, and how both product reviews and social media activity can influence the purchase process.

View the original article here

Original source: How Women Use Reviews and Social to Influence Their Shopping Decisions [Infographic].
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