Why Brands Can’t Take a One-Size-Fits-All Approach to Reaching Gen Z [Infographic]

Marketers are buzzing about how to target the nearly 60 million that make up the digital natives known as Generation Z – and it turns out brands will have to really step up their game. Insights from a recent Harris Poll study commissioned by Lithium showed that Gen Z boys, in particular, are more trusting and less patient than their female counterparts, meaning brands will have to forgo easy copy-paste tactics and try to authentically engage with girls to earn them as customers.

The below infographic, created by Lithium, reveals how Gen Z boys and girls differ in their trust of company websites, social networks, paid spokespeople and company experts.

Brands are being called upon to rethink their social media marketing strategies, paying particular attention to how they:

Personalize their approachTalk WITH their customers and not AT themLeverage influencersMaintain a good mix of organic vs. paid advertisingBe authentic

An entire generation of customers is on the line – avoiding the one-size-fits-all approach will win Gen Z boys and girls over big time.

This post originally appeared on Irfan Ahmad's blog.

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Original source: Why Brands Can't Take a One-Size-Fits-All Approach to Reaching Gen Z [Infographic].
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