5 Things Social Media Professionals Need to Know About Facebook Place Tips

Upon waking up in a hotel this morning, a prompt on Facebook to explore my hotel's "Place Tips" greeted me. What a great new tool and a future way for Facebook to monetize geo-based location features (although Facebook says they have no plans to place ads, I find that hard to believe).

Introduced earlier this month, Place Tips gathers useful information about a business or landmark and shows it at the top of the News Feed for in-store visitors.

So what does this mean for social media managers? In this post I'll review the 'ins and outs' of the business applications of Place Tips on Facebook.

It's vitally important to stress to brands and page admins that now, if a patron is sitting in your hotel, restaurant, brick and mortar location, they no longer have to do a search for the page. I wasn't sitting at the front desk thinking "hmmm, I wonder if this hotel is on Facebook", Facebook pushed the notification to the top of my news feed and then curiosity killed the cat and I was intrigued to view photos, reviews and posts from hotel guests. In summary, Facebook has created a proactive way to showcase brands (bye bye Foursquare and Merchant Circle). Ask yourself what you want yuor brand presence to convey or display to people within it's proximity.

This is just even more of an argument to put an emphasis on user-generated content (UGC) and allow brand patrons to say how great a company is. I tell each and every one of my clients that their goal is to not say how great they are, but to let their brand ambassadors say how great they are. Place Tips puts true emphasis on users photos, reviews and comments. As a social media manager are you doing all you can to help facilitate UGC?

There's opportunity within Place Tips to capture some organic likes. When you click to explore the places tips, Facebook then prompts you to check-in, message the brand or like their page. SCORE! I can't stress enough that one-day, I bet, pages will have to pay for the like button to appear so lets enjoy this why it lasts.

As far as I'm concerned, this is a fantastic opportunity to win some organic impressions as well. As a social media manager, I'm sure you can relate that some days it can feel like a battle just to have a fighting chance to be seen. Here's your chance. Be sure your brand page has fresh photos, reviews, cover photo and content.

Send your client or future prospects and email with a summary about what this means to their brand. I love impressing my clients with how in-tune I am with updates in the social media world. Let's spread some good cheer and let our clients know about Facebook Place Tips.

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Original source: 5 Things Social Media Professionals Need to Know About Facebook Place Tips.
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