Tuesday, May 7, 2013

Why Salesforce is Closest to Pulling KPIs from Social Media [PODCAST]

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Why Salesforce is Closest to Pulling KPIs from Social Media [PODCAST]Like it? 1 comments0Posted May 7, 2013Keywords:Monitoring Tools, Social Media Marketing, Marketing, Social Media, Social Networks salesforce-marketing-cloud-550x420Social Media Monitoring has been the focus of a podcast series released over the last few weeks in the wake of Google’s announcement they’ll be retiring Google Reader.  As the producer of an online social media monitoring course based on Google Reader, I’ve been intently evaluating free Google reader alternatives such as Feedly and Netvibes.  After an in depth evaluation of these two contenders, I also wrote a post comparing them for Venture Beat last Friday.Listen to the audio: (length 00:40:50)

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While Salesforce Marketing Cloud, which bundles Radian6, Buddy Media and Social.com, isn’t free, in the quest for thoroughness, I decided to include their offering in this evaluation to check in and see what’s new over there. Radian6 is the monitoring and engagement module, Buddy Media is the publishing platform and Social.com (acquired by Buddy Media) as a way to manage paid social media campaigns. They’re currently in the process of integrating those three platforms seamlessly together. What was most interesting to me about our conversation about CRM software, the primary business Salesforce is in.  Imagine the KPIs you could generate if they acquired a company like Quicken or Sage and integrated it with their CRM and Marketing Cloud products.  The, in my opinion, would a big data trifecta. In this episode, Jeffrey L. Cohen, from the content marketing team at Salesforce Marketing Cloud and I discuss content marketing, social media monitoring, engagement  dashboards and big data analysis. Jeffrey is also editor at Social Media B2B (a blog I’ve written for in the past) and author of The B2B Social Media Book. Social Media Monitoring Topics Discussed: Top of the sales funnel lead generation content marketingBrian Solis’s cluster funnel analogyUnderstanding the content funnelCreating content that solves the customers problemsUsing content marketing to make sales reps more productiveHow to motivate service agentsSocial media is always a hot topicIntegrating online sales and marketing through lead scoringWinning purchase consideration through the best educational materialsThird-party semantic analysis products available in Radian6Number of Radian6 customersRichard Binhammer’s social media avalanche analogyRadian6’s social media monitoring features
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Eric Schwartzman

Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services ...

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Heaven Jelo says:

Informative post Eric.. I had a great time reading it.. Thanks for sharing..

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“I started a LinkedIn page about six months ago and I've met a narrartor and have a couple of potential interviews.  Behind FB, it's my most active social network.”

May 7th, 2013 by Dan Erickson

“Good advice Mark. Moving beyond the 'lots of screens' obsession and really concentrating on the utility of the data presented seems so obvious it's surprising it could ever be overlooked by any switched on organisation. In my experience, social media montoring is both art and science; you need the right data mining and visualisation setup plus brilliant analysts who know how to repeatedly spot ...”

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“Hey Allister,'Command centers' are important as that focal point, as you mention, but too many get caught up in the number of screens, here's ListenLogic's Intelligence Center which dwarfs the 20 screen center you mentioned, but then again we're overseeing real-time threats and risks for some of ...”

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“Hey Randy,Excellent article - my compliments. What's particularly rewarding is ...”

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“I really like what you have to say here Sean! It was a great read and you ...”

May 7th, 2013 by Heaven Jelo

“I coudnt agree more Dan.. ”

May 7th, 2013 by Heaven Jelo

“Thanks for sharing! It is really helpful..”

May 7th, 2013 by Heaven Jelo

“Informative post Eric.. I had a great time reading it.. Thanks for sharing..”

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