7 Ways to Improve Your Social Media Engagement

By Bryden McGrath
Published May 2, 2013

Is your company’s social media as stale as last month’s bread?

Would you like to get more people-to-people interaction and begin a real conversation with your audience on social media?

No matter your company’s industry or size, you can encourage these deeper connections and improve your social media engagement.

Here are some tips to help you encourage people-to-people interaction, whether you are on Facebook, Twitter, Google+, LinkedIn, Pinterest, Foursquare or Instagram.

Your company is only as good as your hardworking employees—so don’t be afraid to highlight them.

SEOmoz uses Facebook photo albums to highlight their employees.

The SEOmoz Facebook Page does an excellent job of this. Two examples in particular really jump out.

The “Then and Now” photo album: Employees provided photos from their youth along with recent photos of themselves. This is a great way to show fans the human side of SEOmoz. Plus, the baby pictures are adorable.

SEOmoz does a wonderful job of featuring employees, like in this “Then and Now” photo album.

The “What are Mozzers listening to?” photo album: All it took was snapping photos of employees with their headphones on and asking them what they were listening to. The result is an inside look at company culture.

The MLS team Seattle Sounders FC creates Facebook Events and invites their fans.

The MLS team Seattle Sounders FC creates Events for both their games and promotional events like player meet-and-greets.

Is your company holding an event that’s open to the public?

Then create a Facebook Event so followers can RSVP and add it to their calendars. This is a feature that is often overlooked by businesses—even many professional sports teams don’t create Facebook Events for their home games.

To get your juices flowing, here’s a short list of the types of gatherings where a Facebook Event could be perfect:

SeminarsWebinarsOpen housesCharity eventsConferences

In the example below of the 500px Facebook Page, they use Facebook to feature their fans.

For the photographers who are lucky enough to be featured, it means tremendous exposure to the Page’s almost-300,000 fans. As for everyone else, this type of post makes them feel part of a community with the possibility that they could someday be featured.

As a photo-sharing service, 500px is a natural fit to share user content on their Facebook Page.

Social media gives companies the ability to easily recognize their customers and fans.

Depending on your company’s niche, there are numerous ways to feature your customers and fans. For example, you can highlight contest winners or encourage users to submit their own photos and videos.

Get creative by using video to connect on Twitter.

You can use Twitter Vsnap to send personalized videos. Vsnap is a tool that allows you to record a video message with a maximum length of 60 seconds. Use this to send a personal video message to a follower on Twitter.

Every new follower Vsnap gains on Twitter is sent a personal video message through the service.

Making these short video messages personable is easy. Look at your target’s Twitter bio to see if something interesting jumps out and use this to craft your message. Or say thanks to someone who shared your content or became a new follower. Or answer a question someone has about your company.

Businesses have already found several creative uses for Twitter’s Vine app, which allows you to take 6-second video clips.

These short videos can be fun to watch and encourage viewers to connect with you further.

Your Vine videos don’t have to only be about your products. Here are some other uses your company might want to consider to connect with your audience:

A tour of the officeIndividual Vine videos for different teamsEncouraging customers to Vine about your business

Let people know who’s tweeting.

Have you ever noticed companies who include the initials of the person tweeting at the end of each tweet? Or companies who include the Twitter handle of the person(s) tweeting in their bio?

Both of these strategies are a great way to make a branded Twitter account feel a little more human and the interactions more personal.

Time lets you know who is responding to their account on Twitter.

The TIME Twitter account includes information on who is authoring the account’s tweets in the bio section.

Be part of the conversation.

Don’t ignore people who take the time to tweet to your company.

The Whole Foods Market Twitter account makes it a priority to respond to tweets.

Sometimes just acknowledging a tweet can make someone’s day—potentially making that person loyal to your brand for a lifetime. If you take the time to tweet, take the time to respond to complaints, compliments and questions in a timely manner.

Use humor to make your followers laugh.

Old Spice is known for their quirky marketing and branding, and it shines through on Twitter as well.

You never want to force it, but humor can be an effective way to make your company seem less robotic. And with the constant stream of information on Twitter, breaking it up with a laugh is always appreciated.

Create and share Google+ Circles your followers will find useful.

One Google+ feature that is sometimes underutilized is the ability to share Circles.

Your company can become a resource for users looking for more people to follow related to your company’s industry. After sharing the Circle on Google+, you can copy the link and share it in a blog post or on Twitter.

This is an example of a recent Circle featuring almost every speaker at SMX West.

Furthermore, this allows your company to connect with the people in the Circle you’ve created and build your audience. They may see the Circle you’ve made and decide to share it on their own profile.

Here are some examples of the type of Circles your company could create and share:

Industry leadersSpeakers at conferencesFavorite writers

Get active in the right Google+ Communities.

Google+ Pages are able to take part in Google+ Communities like any other user: Pages can create, join, moderate and participate.

Chances are there’s already a Community that fits your company’s industry. If so, join the discussion. If not, make a new Community and invite others to join.

To learn more about Google+ Communities, check out this article from Mike Delgado.

Use Google+ Hangouts.

With Google+ Hangouts, your Page can start a video chat with up to nine people. This is a great opportunity to connect with your audience.

This Google+ Hangout with chef Nigella Lawson isn’t just solid content; it’s a fantastic way to have followers interact with The New York Times Google+ Page.

This New York Times Hangout featuring Nigella Lawson is a perfect example. It features a host—Lawson—and three home cooks who wrote in describing how they fared making Lawson’s pasta recipe and why they wanted to be included in the Hangout.

LinkedIn Company Pages can feature up to three groups on their page in an effort to have more people join the group(s).

Much like Google+ Communities, participating in LinkedIn Groups is another opportunity to join the discussion in your company’s industry and answer questions. As an added bonus, more professionals in your field will see your company.

This is a great opportunity for you to get more visibility for your company and to interact with people who may be interested in your products and services.

Your company’s Pinterest boards don’t have to be limited to just company pins. Collaborate with other users to give your account a more personal feel.

For this style challenge, Home Depot invited others to pin.

To invite other Pinterest users to pin to a specific board, go to the board and click Edit. Next to “Who can pin?” type the users’ names or their email addresses (Note: in order to invite someone, you must be following at least one of that user’s boards.) Click Save Changes.

Once the invited users accept your invitation, they’ll be able to pin to the shared board. However, you can always remove the user and remove their pins. Moreover, invited users cannot change a board’s title or description.

Pinterest is just as much a community as any other social network. So remember to make the time to interact with other users by commenting on and repinning their pins. While you’re at it, follow users’ boards that fit your company’s industry so you have a fresh stream of related content every time you login.

Use Foursquare to leave tips.

When a Foursquare user visits a location page, they’ll also see tips from other users.

If your company has a location (or multiple locations) on Foursquare, leave tips at your own locations to show users the personable side to your company. These can be simple, or perhaps even offer an inside joke.

Leaving tips at other businesses in your area provides a way to offer your authority on your industry. Best of all, Foursquare users get insightful tips and tricks.

For example, maybe you own a travel agency and leave tips on the feedback you’ve heard about particular attractions. Or maybe you own a food website and leave tips at popular restaurants.

You’ll find fun facts from the History Channel in the tips section of several landmarks.

In the above image, the History Channel provides some fun facts.

Again, you’ll be actively adding to the community.

Use Foursquare to create interesting lists.

Creating lists of places based on a general theme can help your company be seen by more people on Foursquare.

Lists are something Foursquare users appreciate because they act as a resource that’s easy to save. For instance, your company could create a list of its employees’ favorite lunch spots. Or the list could be the best places for company outings.

The Travel Channel has some food tips galore from Adam Richman.

Travel Channel has a list with the places Adam Richman has visited on the show “Man v Food Nation.” Over 8,000 users have saved it.

If you do decide to create a Foursquare list, login using the desktop version of Foursquare and make it from there. Compared to doing this on your phone, it’s much easier to find and save places to your list with more screen real estate.

Creating a hashtag and encouraging users to submit their photos is a smart way to stand out and be personable on Instagram.

The NBC News Instagram account recently asked users to tag their winter storm photos with the hashtag #NBCNewsPics. After the weekend passed, they chose four of their favorite user-submitted photos and featured the photos as a single image. In the description, they gave credit by including each user’s Instagram username.

By creating a hashtag, NBC News encouraged users to submit content AND was able to feature their favorite user-submitted photos.

Featuring user photos in this fashion on your company’s Instagram account adds to the community. It also shows that you’re on the social network to contribute more than just your own photos. There are several examples of companies doing this, including those in industries like journalism, sports and travel.

The easiest way to feature another user’s photo is through the use of third-party websites like Statigram and Webstagram. Both websites have the option to repost underneath all photos. Before reposting, don’t forget to obtain permission from the user first.

Use These Tips for More People-to-People Interaction

Use these examples to inspire your social media efforts and you’re sure to increase your social media engagement as you connect with more people in your community.

What do you think? What other strategies do you see companies using to connect with their audience on a deeper level? Leave your questions and comments below.

About the Author, Bryden McGrath

Bryden McGrath is a social media strategist at Portent, Inc. in Seattle. He also has a background in news and music journalism. Follow him on Twitter @Bryden13. Other posts by Bryden McGrath »

http://www.jretechnology.com

How to Boost Engagement on Your LinkedIn Company Page

By Mike Delgado
Published April 18, 2013

Are you leveraging your LinkedIn Company Page as best you can?

In a recent LinkedIn study, 50% of current company followers stated they are more likely to purchase products and services from a business they engage with on LinkedIn.

This means that an active LinkedIn presence could help your business. And you’ll likely want to improve engagement on LinkedIn.

Here are five simple ways to boost engagement with your LinkedIn followers.

Aside from studying what your competitors are doing on LinkedIn, you should spend time in the groups where your target market is engaging. You’ll want to find out what interests them there.

Which “manager’s choice” article is getting the most attention this week? What discussions are getting the most likes and comments? Take time to analyze and read what’s engaging your target market. All of these discussions will help you discover topics and ideas to post in your company stream.

Furthermore, you can search for specific topics in groups to quickly see what type of questions and issues are drawing the most engagement. Simply go into a group where your target market is active and click on the Search tab. You’ll then see the box on the left-hand side where you can search for posts by topic.

Use the Group Search feature to find the most engaging content on a given topic.

Create a log of what types of topics, questions and challenges are being discussed by your target market.

You can also dig deeper to find the most engaging discussions month-over-month by analyzing the group’s activity data. Simply click on the More tab in a group you’re part of and select Group Statistics in the drop-down menu.

The Group Statistics link will provide you insights into demographics, group growth rate and activity by month.

Next, click on the Activity link in the chart navigation to see trends in engagement, as well as what months received the most comments. This insightful look can help you figure out trends and what topics might be more interesting at certain times of the year.

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Once you know the periods with high engagement, go “back in time” by scrolling to the bottom of the group discussion stream and click on the Go to Archive link. This can help you find older posts with high engagement.

If you scroll to the bottom of group discussions, you’ll find a Go to Archive link that will help you see older discussions faster.

Tip: Groups are also a great place to “test” status updates to see what type of engagement they receive before adding to your company stream. Not sure whether a certain post would be valuable to your followers? Add the update into a group first to see what type of interaction you receive.

Recent data from LinkedIn reveals that posting status updates in the morning is the best time for businesses to engage followers. That said, it’s also important to schedule posts throughout the day to increase post visibility and engagement with those logging in later in the day.

This is why you should use a tool like HootSuite to automate LinkedIn posts when you’re not able to manually update. Automating your status updates in LinkedIn allows you to schedule posts on weekends or late at night when you’re not working on your LinkedIn company account.

HootSuite is a free tool that allows you to schedule posts for your social media channels.

Using HootSuite to schedule posts doesn’t mean you should schedule a bunch of posts and never log in to check metrics. You should still check your engagement metrics for each post to see what content is resonating with your followers and dig into your Page and follower insights to see what’s working and what’s not.

Tip: Create a spreadsheet to log days, times, post impression count and engagement stats. This will help you figure out what days/times are giving you the most reach. This will also help you figure out what topics are getting more or less engagement.

Now that you can add images and files to your LinkedIn company status updates, there is no excuse not to test out pictures and files along with your text updates. As you know, images make your status updates “pop out” in the stream, and this can help you get more eyeballs and engagement on your status updates.

Add images to your posts help you get more attention and more engagement with your posts.

Interesting links with status updates can help you pull in hundreds (if not thousands) of clicks to a URL you are promoting. So take advantage of driving relevant traffic to a blog post you’ve written for your target market.

Number of likes and comments can signal high engagement, but the click-through data can provide even more insight into what’s engaging your audience. (Note: Engagement stats listed in example above are not real data.)

Aside from testing images, files and links to interesting articles, you should also explore using contests to gain more followers (and potential clients).

London-based Reconverse started up a LinkedIn page to reach out to the human resources community. Even though they had less than 200 followers, their first status update below helped them gain 1,431 likes, 124 comments and 87 followers because of the shares and virality of the post.

Test out a fun contest to see how many likes, comments and shares you could receive even if you don’t have many followers.

This simple status update also helped them attract 15 delegates and 4 new supplier clients for their events. And their second “contest” status update (offering an iTunes gift card) received 318 likes, 11 comments and 12 requests for more information about Reconverse events. Check out the full Reconverse case study to learn more.

Tip: Use LinkedIn’s Targeting feature to craft specific status updates for select audiences that are following you. For example, use a targeted update to reach out to non-employees only with offers and contests.

One simple way to increase engagement on your LinkedIn company profile (and attract new followers) is simply by promoting a link to your LinkedIn Company Page on your website and email signature line. This will inform fans and potential clients about your LinkedIn profile, which can help you establish credibility and more followers.

In fact, Wild Apricot added their LinkedIn product reviews on their homepage, which increased conversion rates by 15%. You see, adding product reviews from real customers (via LinkedIn) adds more credibility for products. This helped them increase leads—not to mention new followers for their Page.

Wild Apricot displays reviews of their products on their homepage, which boosts conversion rates on their site and increases LinkedIn followers.

By promoting LinkedIn recommendations on your website, you’ll gain more followers and engagement on your LinkedIn Company Page. If you’re going to do this, make sure to get approval from the person who will be featured on your home page.

Tip: Test long vs. short product recommendations on landing pages (or pages that you want to boost conversion rates on). You may also want to test type of recommendation based on the visitor coming to your page (e.g., first-time visitor vs. frequent visitor).

LinkedIn Recommendation Ads allow you to promote your products and services to your target market. These ad campaigns can help you increase engagement with your Company Page by bringing in more traffic and product recommendations. And each time someone recommends your product, it is automatically shared with that person’s followers (which can bring you even more traffic and recommendations).

Recommendation Ads allow you to showcase a product or service with a specific target market. AT&T now has 104 people recommending their AT&T Networking Exchange product.

Hewlett-Packard used Recommendation Ads to gain 20,000 new followers, 2,000 product recommendations and 500,000 viral updates in just a few weeks.

Increase Your Company’s Engagement on LinkedIn

If you follow these steps consistently over time, you’re sure to increase engagement with your audience on LinkedIn. And they will be more likely to purchase products and services from your company.

So how are you engaging followers on LinkedIn? Do you find these tips useful? Please share your questions and comments below.

About the Author, Mike Delgado

Michael Delgado is a digital marketer who loves writing about Google+, online brand management and social media. He's the author of circled.us and the Social Media Community Manager at Experian. Other posts by Mike Delgado »

http://www.jretechnology.com

How to Generate More Leads With Your Blog: 5 Tips

By Kristi Hines
Published May 14, 2013

Does your business have a blog?

Would you like your blog to bring in more leads for your business?

You already know you need to create awesome blog content, but there’s more to business blogging than just that.

You also need to include a few tactics to help you bring in the leads you want.

Here are some useful tactics to entice and capture leads used by top marketing business blogs!

There are several areas on your blog that you can use to introduce visitors to calls to action such as free trials, free consultations or a simple mailing list opt-in form. These areas include your header, sidebar, the end of blog posts, your About page and your footer.

Unbounce, a landing page software creator, encourages people to try their software or sign up for their mailing list in their sidebar and post footers.

Unbounce has lead generating calls to action in their sidebar.

KISSmetrics, a web analytics software company, uses their blog footer along with the sidebar and ends of posts to encourage subscriptions and free trial signups.

KISSmetrics has lead generating calls to action in the footer of their blog.

While it might seem like overkill to put lead capturing options in so many places on your blog, it’s really not if you consider the fact that a visitor may only notice them at certain points during their visit.

While reading a blog post, for example, readers may ignore your header and sidebar. But if they are impressed by your blog content, then they will notice a subscription option at the end of the post.

Alternatively, if they make it to the homepage of your blog and scan all the way down the latest post titles and summaries, they might be interested in subscribing in the footer.

The key is to place your opt-in form in various locations on your blog where you have captured your readers’ attention.

HubSpot has the leading inbound marketing blog to complement their marketing platform. If you follow their blog, you know that they are constantly creating free, downloadable marketing content in the form of ebooks, whitepapers, templates and other valuable digital material. They not only promote their free content on their blog, but on their social networks as well for additional traction.

HubSpot markets free content on their blog and social networks.

In exchange for all of these downloads, people must provide their name, email and additional information about their business. Free content is the perfect lead generator!

The key to getting the right kind of leads with your free content is to create content that will attract your target customer base. You don’t want to capture just any subscriber—you want to capture someone who will want to learn more about your products and services.

What’s better than offering free content to capture leads for your business? Offering more free content to those who help you build leads.

Marketo, a marketing automation software business, created a free coloring book for marketers. Their incentive offer was a free hard copy coloring book—and crayons—for each person who referred five people to download the digital copy.

Using referral incentives to generate leads.

Now, instead of just one new lead from their blog, they have the opportunity to capture five more!

Consider ways you can incentivize your readers to refer more leads to your business.

Hello Bar is a simple script that places an attention-grabbing bar at the top of your website. You can see this tool in action on The Daily Egg by CrazyEgg, a heat map reporting tool.

How Hello Bar looks on the CrazyEgg blog.

You can use Hello Bar to create a call to action linking to anything on your website. This includes your new free content, webinars and other pages devoted to capturing leads.

Use the call to action most relevant for your audience and your marketing needs.

You’re probably not going to like this one, but it’s pretty much a fact that if you have a popup opt-in form or call to action, you’re going to draw more attention to it. Popups are not just for Internet marketers anymore either. Many businesses are using them.

Last year, Dan Zarrella, social media scientist, did a study that showed the bounce rate on his site (the rate at which people left his site after looking at only one page) did not change when he had a popup versus when he didn’t. But subscription rates fell when the popup was removed.

Results of a study on popups and bounce rate.

While you may have to deal with a few complaints here and there from those who despise popups, the truth is, most people are used to them now. As long as you don’t create one that is hard to close, the people who are uninterested in signing up will likely just close it and continue to read your content.

So who is using popups? For starters, Social Media Examiner has a simple popup from AWeber for their mailing list.

Popup opt-in form on Social Media Examiner.

Jay Baer uses a popup on the Convince & Convert blog for his social media and content consulting business.

Popup opt-in form on Convince & Convert.

You’ll also see popups on blogs by Chris Brogan, Neil Patel, Amy Porterfield and many more well-known names in the social media industry.

There are several ways you can create popup functionality on your website. Some mailing list services like AWeber have their own popup forms. WordPress users can also take advantage of plugins like Popup Domination, WPSubscribers and many others.

So how do you get the most out of your popup opt-ins? The best converting popups are the ones that offer free content, a clearly defined goal for what the subscriber will receive and a one-time only display. If you have opt-ins in other areas of your blog, then people can always choose to subscribe at another time.

Use These Lead Generating Tactics

Be sure to set time aside to review your marketing strategy and see how some of these tips can help generate leads. If you are not happy with the leads you are getting from your business blogging, some of the tactics mentioned above are sure to help you.

What do you think? What ways do you use your blog to generate leads for your business? What works best for you? Please share in the comments section below!

About the Author, Kristi Hines

Kristi Hines is a freelance writer, professional blogger, and author of Kikolani, a blog that focuses on social media and blog marketing. Follow her on Twitter @kikolani Other posts by Kristi Hines »

http://www.jretechnology.com

How to Improve Your Social Media Calls to Action

By Heidi Cohen
Published April 25, 2013

Is your audience responding to your social activities?

Have you integrated the right calls to action into your social media strategy?

A call to action is a way for you to entice your social media audience to focus their attention on the next action you want them to take.

Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.

Your call to action should encourage readers to engage with you further.

You’ll want to break the activity into smaller steps that make sense to your audience. You can lose prospects at each step of the process, so you want to make it very easy for them.

Make readers an offer they want. What will get prospects to commit now? Your offer will vary based on your business and where the prospect is in the sales process. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.

You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know.

And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.

So you’ll want to assess the tradeoff prospects are willing to make. From a participants’ perspective, going to the next step means they have to consider if it’s worth their effort and social capital. Consider the 90%/9%/1% ratio of social media engagement.

On social media platforms, participants tend to follow a 90% view, 9% share and 1% create.

Skip the promotion. People active on most social media platforms are focused on socializing and aren’t prepared to buy.

Among the exceptions are blogs, Tumblr and Pinterest. These social media venues encourage sales by providing valuable content that persuades, not merely promotes.

For example, below are three sample implied calls to action. King Arthur’s Flour offers recipes with enticing photos and explanations of baked goods with links to their product.

King Arthur’s Flour blog has several calls to action above the fold.

By contrast, Target uses Tumblr to show customers the fashion backstory and how to style their clothes. There’s no “Buy, Buy, Buy” in their content. They use social media sharing and notes to build customer excitement and engagement pre-purchase.

Target Style’s Tumblr for their Spring 2013 Collection featuring Prabal Gurung.

Remember, you want to give your readers a reason to act.

Provide sense of urgency. Remember you’re not just competing against other retailers for the same item or other tradeoffs; your bigger opposition is customer inaction. It’s much easier for prospects to click to the next shiny item. Tests by Marketing Experiments proved that increasing the urgency of the call to action improved response.

Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.

Like other aspects of your content, formatting matters! Here are some points to consider.

Use a contextually relevant presentation. Your offer should make sense based on the social media platform where it appears. Use a consistent voice and language to represent your 360° brand.Make your call to action stand out visually. Use color, typography and wording to enhance presentation of your call to action.Qualify your offer. Make readers feel that opportunities are limited or time-sensitive. For example, “There are only 100 tickets left”.Limit selection choices. Don’t give prospects too many options or you’ll suppress response because readers will put off acting because they need time to consider your offer.Place calls to action in multiple locations on your pages. Take the “Don’t make me think” approach. Don’t assume using only one call to action will yield optimal results. For example, put social sharing buttons at the top and bottom of articles.Keep calls to action above the fold. Make your call to action visible so your offer isn’t dependent on participants scrolling down. Similarly, have a persistent banner or other calls to action below the fold.Put call-to-action options in order of importance. While you can present more than one call to action, make the hierarchy of importance clear to participants. The more important option should be bigger, shown first or be given more prominent positioning.Include social sharing. Ask participants to share your offer with their social network by using social sharing buttons. L.L.Bean Million Moment Campaign uses social media calls to action on Twitter, YouTube, Google+ and Foursquare, as well as at live events and on their blog.

This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process.

Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.

Use of implied call-to-action on King Arthur Flour recipe for Morning Glory Muffins.

King Arthur’s Flour links to Morning Glory Recipe have a consistent look and feel.

Tailor landing pages to increase results. HubSpot research found that using more landing pages yielded better results. This makes sense because it translates to more targeted offers.

HubSpot chart showing the increase in the number of landing pages results in increased leads.

Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change. Among the attributes to test are:

Text. Check the text on buttons as well as information surrounding the call to action.Color. Take a holistic view of color. Consider the text and button colors, the background and the use of white space around the call to action.Graphics. Test the use of photographs and other images.Size. Assess the size of the call to action relative to the rest of the content.Placement. Consider where on the page the call to action appears.

How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track:

Impressions are the number of people exposed to the call to action.Click-throughs are the number of people who take action.Click-through rate is the percentage of people who checked out your offer out of the number of people who saw it.Completions are the number of people who filled out your form and submitted it.Completion rate is the percentage of people who complete your form out of the number of people who clicked through.

Are Your Social Media Calls to Action Working for You?

Social media calls to action are a necessary element of any social media marketing implementation. They nudge prospects, customers and the public to take action that’s trackable.

When a call to action is in alignment with your business goals, it can help you get measurable results that support your key marketing objectives.

What do you think? Have you used social media calls to action? If so, what were your results? If not, what has held you back from doing so? Leave your questions and comments in the box below.

About the Author, Heidi Cohen

Heidi Cohen is an actionable marketing expert. As president of Riverside Marketing Strategies, she increases profitability with innovative marketing programs. Heidi shares actionable marketing insights as HeidiCohen.com's chief content officer. Other posts by Heidi Cohen »

http://www.jretechnology.com