5 Traffic Strategies Of Shawn Casey, Internet Marketer & Attorney

You do not have to be an expert webmaster or copywriter to drive traffic to your site or blog. Last night I logged into Success University and took a course on the subject of traffic with noted Internet marketer and attorney Shawn Casey. It was about a 35 minute audio presentation with the most important point being to simply take action.

I’ve often found myself in the “Paralysis by Analysis” boat so it was good to hear a message of avoiding it from a guy of his stature.

Strategy 1: Get Your Own Website

Casey said that you absolutely need your own website and that you will never get search engine optimization using generic affiliate sites. I agree with that and will add that it’s much easier to start and maintain a blog, but that’s my opinion. One thing he said that I found compelling was that you should never submit your site to search engines and that it actually works against your ranking. It is much better for their spiders to find you with updated content.

If you are not a webmaster or technically savy, you can do a search for hosting providers that have easy to use templates you can use to cut and past your way to a descent looking site. Once you find a hosting company you’ll need to purchase your domain name or URL if you haven’t already done so. If you haven’t, my suggestion on this is as follows:

*** If you’re hosting company sells domain names, keep it under the same roof and buy it (register it) with them. You can probably get it cheaper elsewhere but it is one less thing you have to deal with when you point your URL to your site.

Strategy 2: Keep Your Content Fresh

Search engine spiders like fresh content and on the Internet, content is king. In Shawn Casey’s explanation, he stresses that you do not need to be perfect; you need to be consistent. Write about things you’ve recently learned, what your thoughts are, anything, just do it and do it regularly.

If you don’t like to write at all, Casey suggests going to article directories to use other authors’ articles to put on your site as fresh content. You must, however, keep the author’s resource box in tact with the article when using their material.

Three of the more popular article directories are:

•isnare.com

•goarticles.com

•ezinearticles.com

There are hundreds of others smaller ones. If you are taking the blog approach, you will want to let the search engines know every time you update your site with fresh content with a process called “Pinging”. The easiest way to do this is to go to “pingomatic.com” , enter your URL and/or RSS feed link, and request pings. Within seconds, you get messages of which engines accepted your ping request.

Strategy 3 – Get Links Back to Your Site (Reciprocal Linking)

Casey, and many other successful marketers, contend that in order to get top search engine ranking, you need other websites out there linking back to yours. The more websites linking to your website, the higher your raking will be. He says that you can do this manually but it would take a lot of time and work.

Instead, he recommends using Link Metro by Brad Callen. (As I write this, it’s Father’s Day and I remember getting a notice recently that Brad just became a father so props to him and all the others out there!) With an advanced membership which is only $20 a month, you can completely automate and monitor your link building efforts. I can’t expound on it because I just learned about it last night from Shawn Casey, but I will say I’ve used other products from Brad Callen and have found them to be useful so I will give this a try and let you know how it goes later on my work at home weblog nathangurley.com. Shawn Casey endorses it wholeheartedly and there are countless other believable testimonials on there so I’ll give it a shot soon.

Strategy 4 – Press Releases

Another strategy Shawn Casey discusses on his Success University course is the use of press releases. Again he stresses that it doesn’t have to be perfect or a literary masterpiece. Just write the thing and get it out there with links back to your site. Like strategy three he says there are free to submit to press release sites but doesn’t necessarily regard them highly. Here he recommends PRWeb.com where the PR is short for,you guessed it, press release. With the increasing number of people getting their news from the web and avoiding traditional forms of media (probably because they are so biased), news distribution on the web is firmly planted and the search engines are not only part of it, they are competing to get it in front of you and people with news are competing to get it on the search engines so it should be a healthy market for years to come.

Strategy 5 – Article Marketing

In Strategy 2, Casey discussed getting fresh content from articles directories. You can be on the reverse side of that and get reciprocal links using a technique known as Article Marketing. Instead of going to these directories to get content, Casey suggests writing content and submitting them yourself. What happens is, you become the author and the expert and your links are in your author reference box pointing back to your site. Once your article is accepted, you get instant credibility and links back to your site. If others like what you wrote and put your article on their site you get more links back. It's almost like creating viral traffic.

For those who still do not want to write, Casey suggests going to elance.com where he says you can hire people to write articles for you. Either way, the reputable directories do not like self-promotion and affiliate links and such in your articles. They want information that others will find useful and will reject your submissions if you are merely trying to promote yourself.

Simply write useful information that people can use and use the strategies discussed by Sean Casey and you will get traffic.

5 Tried And True Internet Marketing Strategies

If you have an internet business and you are looking for excellent marketing strategies, it is often best to start out with strategies that have been successful for others. You want to choose marketing strategies that will bring excellent results when you use them. There are a variety of internet marketing strategies available, but the following are five strategies that have proven themselves effective over and over again.

Strategy #1 - Search Engine Optimization

One of the best internet marketing strategies to help you market your product or services is search engine optimization. This marketing strategy focuses on optimizing your site to be best found by popular search engines such as Yahoo and Google. Before you can make this strategy effective, it is important that you understand how search engine optimization works. If you are unfamiliar with this concept, it may be best to hire someone to help you with this type of marketing.

Strategy #2 - Newsletters

Another internet marketing strategy that has proven to be successful is e-newsletter marketing. This type of marketing works by allowing site visitors to sign up for your emails, and then you can periodically send out newsletters updating them on your business and making special offers to draw them back to your site. If you choose to use this strategy it is important that you only send these newsletters to those who sign up for them.

Strategy #3 - Pay Per Click Ads

A very popular form of internet marketing is using pay per click ads, which are both easy to use and cost-effective as well. You can sign up with various search engines to have your ad show up as a result for specific keywords and you will only have to pay if people click on your site. Many have found this internet marketing strategy to be one of the most effective strategies available.

Strategy #4 - Link Exchanging

A newer internet marketing strategy is link exchanging. This strategy basically works by having various websites exchange links. You can ask another site to provide a link to your site, and in return you will put a link to their site on yours. This works to be mutually beneficial for both businesses, and while it provides more web traffic, it can also help increase rank on search engines as well.

Strategy #5 - Web Banners

Web banners are another type of internet marketing strategy that has been proven to be very effective. This strategy requires purchasing space on other websites such as e-zines or other sites that may be relevant to your business. In the space you purchase your ad will appear and you will benefit from the traffic of that site being interested in what you have to offer.

Each of these internet marketing strategies have proven to be great strategies that brought results. When choosing which of these strategies to use, be sure that you pick strategies that fit the nature of your business. There are many methods of internet marketing, but if you are new to the business, often using the tried and true methods can bring the best results.

'Father' Of The Internet

Tim Berners-Lee, while working as an independent consultant at a nuclear research laboratory in 1980, developed an innovative way of storing information in a program named Enquire.

That work was later used as the foundation for the development of a global hypertext system - popularly known as the Internet or the World Wide Web.

The WWW was developed to increase the ease with which people could exchange information. This became a reality with the introduction of the first WYSWIG (What You See Is What You Get) hypertext web browser which was written by Tim Berners-Lee.

The advantage of the WWW over previous systems was the lack of a need for a centralized server. In short, this meant that it was just as easy to retrieve, as well as link to, a document that was down the hall as across the world.

This was a huge breakthrough in computing science.

The Web and the first web server were released to the hypertext communities in mid 1991, after being released within CERN in late 1990. In order to achieve a coherent standard for the WWW, specifications for URLs, HTML and HTTP were published.

The universality forced by these specifications, the non-dependence on a central server and decision by Berners-Lee not to profit from the WWW led to a high level of adoption of the technology between 1991-94. A ten fold increase in annual traffic was recorded on the first Web server during this period.

With the advent of the Web, a number of spin-off technologies have emerged. A vast array of server side, client side and database languages have been created to fulfill needs of businesses and individuals.

There are two types of programming languages used on the WWW: client-side and server-side.

A client-side language is executed in the users' browser and is not dependent upon the Web server. Client-side programming is done almost exclusively with JavaScript.

A server-side language executes on the Web server. In recent years server-side programming has become more popular than client-side programming because it is independent of the type of browser that the surfer is using. Programmers refer to this as being 'cross-platform'. Perl, PHP, ASP and JSP are popular client-side programming languages.

Databases have been developed to allow for 'dynamic' websites.

Dynamic websites allow for a high level of personalization when retrieving information.

Whenever you type in values in a form on a web page - whether those values are for a user id and password, the characteristics of your ideal partner or an author's name - it's a 'dynamic' web site. That is just a way of saying that there is a database being used to run the website.

Popular databases used include MySQL, PostgreSQL, Microsoft SQL Server and Oracle.

An area of the WWW that Berners-Lee has direct involvement is in his role as the Director of the World Wide Web Consortium (WC3) which has existed since 1994.

The aim of the WC3 is to achieve coherent standards between all companies using web technologies such as HTML, CSS and XML. Prior to the creation of the standards detailed by the WC3, companies used different standards, which led to potential incompatibilities. The WC3 remedied this by creating an open forum - allowing companies to agree on core standards for WWW technologies.

The future of Berners-Lee's influence on modern computing is in the context of the Semantic Web. 'Semantic' means 'meaning'.

A semantic web is one where elements that appear in a document hold some meaning that can be automatically processed by a machine in some form of data gathering. Currently, documents on the WWW written in HTML hold no meaning ­ they're presentation based.

Tim Berners-Lee laid the conceptual foundation for the World Wide Web. It was his initial idea to create a way where information could be freely and easily exchanged. The standards associated with it and the lack of reliance upon a central server, gave the Web a cross platform advantage and independence, which led to its meteoric rise in popularity.

In turn, its popularity spawned and popularized many different programming languages, databases, markup standards, servers - as well as - viruses and worms.

However, while Tim Berners-Lee is the 'father' of the Internet, its development over the years is a result of the efforts of an extraordinary number of individuals. There is little question that 500 or 1,000 years from now, historians will look at the invention of the Internet as one of those rare, seminal historical events - much like Gutenberg's printing press.

The Whole Concept Behind Internet Marketing Articles

Every business must have a strategy on how to spread the word out about its products and services. It doesn't matter if it is an online business or an offline one. If it is sales that you want to achieve, then you must do everything to market out your products and services. One effective way to go about this is through Internet marketing article.

Business Strategy

Look at your own notes. How do you plan to promote your business? It doesn't really have to be a big time venture that would eat up most of your budget. You need to be practical. Times are hard and not everybody can afford the likes of a broadcast ads.

Now you have two choices when it comes to affordable advertising. It is either you use the print medium or you take advantage of the Internet age. The cheaper means when it comes to print ads are the direct mailing pieces like postcards, catalogs, brochures and flyers. The idea here is to find the right printing company to process your materials.

If you will choose the second route, this will be much cheaper but you won't really able to track down certain names on a targeted list just like how it goes with direct mailing. But the advantage of this is that many people are browsing the web and you can tap all those people to become your probable clients.

Sit Down and Write

This is how most business owners do it these days. They create good contents, establish themselves as experts in their chosen categories and invite people to click on their links leading them to their web sites.

How do you go about this? You have to choose what areas or categories you want to focus your articles on. Make sure that your intended target audience will be interested on those categories. This is already minimizing the wide range of types and kinds of people who will be reading your articles. This is just like you are making sure you are talking to the right people.

Choose the right article submission sites. Do not submit to every site that offer free article submission. Your business must first be associated with good choices. And this is the first choice that you have to make. To help you with your decision, you can join web forums about such topic. You can also check the Google ranking of the site. Check out also its Alexa's ranking. This way, you will know what sites get high volume of traffic.

Stay away from the spammy types. That will not do you any good. Yes, your articles may have higher chances to be crawled. But who would want to read materials that are rich in keywords but lack sense? You must convince people that you can help them. You must gain their trust. This way, there are higher chances that they will click on the links that you will provide on your author's biography box.

Your author's bio is a small space allotted for you to tell people who you are and convince them that you are that good that they must click on your link to find out more. This is the whole concept behind Internet marketing article.

This was created to help you promote whatever kind of business you have by first piquing people's curiosity then leading them your way, or in this instance, your web site.

How to Go About Writing Article on Internet Marketing

Going over an article on Internet marketing, you will gauge how the term has changed through the years. It used to be focused on ad placements. The way to do it then was to create a web page and place banner ads on other sites so that you can have links to your own sites.

There are also some money making scheme that evolved wherein you are advised to join a program for you to earn through the Internet.

But as of today, Internet marketing has become synonymous to advertising. And the best way to do this is through creating valuable articles. This way, it is less costly especially if you have the knack for writing and you are going to create your own materials.

Writing the Articles

Writing for the web is a lot different as compared to feature writing on magazines or even in the newspapers. This can be easy to do once you get the hang of it. All you've got to have are ideas about a specific topic that you want to become an expert on. But if you really do not have the knack for this craft, you can always hire freelancers to do the task for you.

First thing that you have to remember when writing the articles is that you must have a specific audience in mind. You will address your materials to them. You are vying for their attention that is why you are writing your articles in a way to reach out to them. This is the kind of topics which they are interested to, so you write about it until you are considered and expert. That will not be hard to do especially when you have good content which your target market is always on the lookout for.

You have to be subtle in promoting your own web site, products and services. This rule applies when you get your articles published on different submission sites. Most of the time, you will be allotted a box, an ample space wherein you can create an author's bio. That's the part where you can have a link to your site. The idea here is when you already got the trust of your readers, they will be interested enough to click on your specified links.

Take note of the word count. Other submission sites would accept 300 or so words for articles. But most sites prefer 500 to 550 minimum word count. Read the rules thoroughly so that you won't get banned from any of those useful sites.

Also be careful in using keywords. Do not use it too much to the point that it will annoy your readers. Stuffing your articles with keywords will just make your readers turn away from your materials as long as your motives become very obvious.

Lastly, choose an article submission site that ranks high on Google and in Alexa. You don't want to submit your work on spammy sites. That will not do your business any good. You can also study where your competitors do their submissions. This way, you can zoom in on those sites and start on your submissions.

Read through an article on Internet marketing just like this one before you plunge into a territory which is still unknown to you. This way, once you've entered the battle, thetre will be no turning back.

How article marketing changed the face of the Internet

With the Internet the new venue for business, article marketing has become the new trend for advertising and marketing products to consumers. These articles do not only provide information on a variety of topics, it also allows visitors to see the sites. It is because of this wide range of content why it is so easy now to research over the Internet.

Article marketing, to those who are not yet familiar with the field, is the use of articles to help introduce the products that the sites are selling. These articles will often contain a bio box and a byline that will include the name of the business and the contact information. Article marketing is also used in increasing the rank of a site in search engines like Yahoo and Google.

You see, the more articles you put into the directory, the better will your site's search results will be. Of course, websites that are on top of the sites will have more visitors and in turn better sales from the increased consumer viewing.

A site that has reliable and good content will not only expect the support of the online viewers but also advertisers who feel that they will be viewed more in the website. These companies are called online advertisers.

Some online advertisers can post their advertisement for free in exchange for a percentage of the income generated by the ads or the number of views of the ad. Some sites however sell their space to online advertisers. The pop up advertisements that you see in yahoo every time you open the search engine is an example of this paid advertisement.

But this usage of articles in article marketing has also led to the decrease in content and structure quality of the write-ups. Because many sites are putting in more articles than they can finish, the articles are often haphazardly done and unfinished. Many will contain grammar mistakes and even wrong spelling. Some sites will even have unfinished articles with the paragraph all about the topic you searched on but the body of the article about an entirely different topics. It will take you a while before you can sort out everything.

The trend of article marketing has also led to a lot of copied content or rephrased content. When you try keyword search and click on the websites that come out in the results, you will notice that a lot of them will have the same content. Some will have the same exact content while others will just be a re-written version of the original that was posted.

From being used as a way to increase the credibility of the product and giving information to the consumers and researchers, article marketing has become a business that has squeezed out the quality from the articles that are posted.

Because of this, researchers on the internet have been cautioned to only check the websites that are being kept by reliable sources such as universities, government agencies, foreign organizations and research facilities. Some sources of information over the internet are not actually to be trusted when it comes to content and originality.

Article marketing have definitely changed the face of the Internet. The question is: Is it for the better or for the worse? We will have to wait and see in the future.