Showing posts with label Basic. Show all posts
Showing posts with label Basic. Show all posts

Wednesday, June 18, 2014

The Basic Guide on How to Write Articles




If you have just discovered the many routes that you can take with regards to online marketing, you may be faced with many questions. One of them and a very important one is how to write articles.





The Rule of the Game



Writing for the internet is very different from getting your daily dose on blogs and other creative venues. Yes, this also requires a lot of creativity on your part but it caters to a specific market, people who doesn't have much time to spend reading the 500 plus words articles that you are presenting to them.





Your role now is to get their attention, make them scan through your materials, get your point and get them hooked with what more you have to say then what more can you offer to them.





Basic Guide



You need not be too academic when it comes to writing articles. Besides you are not writing a research or term paper. You just want to reach out to potential clients to help them in avenues wherein you could reach out to them in relation to whatever business you have.





1. Good content





Your writing doesn't have to be too technical that people would have to consult a dictionary just to grasp your thoughts. You have to create functional articles that will be easy to understand and people will be able to relate with.





2. Conversational tone





Talk to your target market through your articles. You've got to establish a connection with them. And this can be achieved through the manner that you present your articles. You have to make them feel like you are a friend that they can turn to if they are having problems in some aspects of their business.





3. Excite your readers





You are not writing to win awards so avoid the boring matter of fact route. Keep the tone bubbly and easy to grasp. Create headlines and catchy tag lines in order for you to keep your probable clients interested.





4. Short paragraphs





Short paragraphs are intended for easy reading. This will especially be helpful for those who don't really have the time and are just scanning for interesting finds.





5. Provide benefits





Make sure that after reading your piece, the reader will get something out of everything that you have said. Such knowledge should be useful to them and will make them interested in reading your future articles as well as your other products and services.





6. The importance of you





Use the word you throughout the article. This way, the one who will be reading it will feel a sense like you are directing them because they are important. It will be easier to capture their interest this way.





So you think you can write now? Why are you doing this anyway? The one thing that you have to take note is that you are doing this to drive traffic to your web site. You have to make as many people aware about the products that you are offering and lead them to you. This can be achieved further by providing good copies at the resource box or at your author's bio section on each of your article.





So make sure that you master how to write articles before you plunge into submitting to article directories. This way, there are better chances for you to create impressive ones that will help you propagate your purpose.


Monday, June 16, 2014

Basic Guideline about Article Directories




The Internet has given birth to a new way and purpose to article writing. It used to be solely for the love of the craft and the glee that a writer feels when their work gets published. But the cyber world has created concepts like article directories that prompted business people to think about articles in a different way.





Marketing Your Biz



Have you ever tried writing articles for directory sites? The first thing that you have to do is to establish yourself as an expert in your chosen field of interest. This doesn't actually mean your personal choice but rather the one related to whatever your line of business is.





You see, this is all about spreading the word out about your business and promoting your products and services. But you will not do such task in a bold manner. Creating articles is a subtle way to let people know about you, get interested with the information that you are giving or writing about, then click on the link that you provide them with.





Why is it important to write good contents? Not because you can submit to these directories for free means that you will no longer care about the quality of your work. You need to get readers' attention. And the only way to do that is by giving them what they want. You must give them useful information that they would definitely like to know.





You must have them hooked on what you wrote for them to take interest to click the link that you will provide on your author's bio space. That link will lead your probable clients to your own web site. And there you can sing a different tune. That is the time you have to aim for the sale.





Basic Guide



You will actually find a lot of free submission sites once you delve on the task of looking for such. There are certain guidelines to each site. But here are some of the basic ones that can help you prepare and start on your articles.





1. Word count



Be very careful with this aspect. Some submission sites will reject your articles for the mere fact that you lacked some words in your piece. While others allow 300 word count for the articles, most sites prefer a minimum of 500.





2. Avoid spamming



Choose a category where you think your articles will best fit in. Do not post your material on multiple categories for each site. This will result to spamming and the site can ban you for such act.





3. URL



Read carefully what the site's guideline is about placing your URLs. Some may allow this to be included on the body. And other sites would only accept URLs if these are included on the author's bio box.





4. Language



Basically, the language of your articles must be in English. You can use other languages and look for submission sites catering to such market. This can be done if you really want to broaden the reach of your materials.





You must remain professional sounding when it comes to your work. Do not use any obscene language as this may be taken as a negative thing against you.





Choose the right article directories that you will be submitting your materials to. You can check the web page rankings on Google and Alexa to gain more knowledge if such sites have high traffic or not.