The Most Discussed Topics on Twitter Over Summer [Infographic]

One Direction's announcement of their upcoming hiatus inspired 15 million tweets between August 21st and 24th. Kanye West's MTV VMA bombshell – that he intends to run for President in 2020 – generated more than 247k tweets per minute on August 30th. These are just two of the events that lit up Twitter over Summer, highlighted in a new infographic released by Twitter which examines the most resonant conversations on the platform in recent months. And while everyone's likely well-aware of the key topics and moments of interests discussed, there are also a couple of interest tidbits in amongst the data – things like there were 100,000 tweets per day about ice cream.

In itself, the info provided in here is interesting, and a reminder of the key topics that occupied our thoughts over the period. But it's also a good indicator of what's resonating with Twitter audiences right now, what's of relevance, and likely to be of relevance, to social media users. Tapping into these conversations and trends can be hugely beneficial for brands, when done the right way. While you always need to do your research before jumping into any trending conversation to ensure you're aware of the context, engaging with audiences on topics they're most interested in can increase relevance, reach and brand recognition for savvy marketers.

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Original source: The Most Discussed Topics on Twitter Over Summer [Infographic].
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