How to Choose the Best Comment System for Your Blog

By Kristi Hines
Published September 8, 2015

Does your business have a blog?

Do you allow comments?

One of a blogger's toughest tasks is managing the discussions around posts, and determining which comments are valuable and which are spam.

In this article I'll explore top blog commenting systems and the features that make them a great choice for your blog.

Whenever you post content, it is almost guaranteed you will receive some spam in your blog comments. People will submit comments that are completely irrelevant to the discussion to get exposure for themselves or drop a link to their website.

Discover how to choose a comment system for you blog.

Remember, there is no comment system, plugin or tactic that will fully eliminate spam. Even if you require registration, people who want to leave spam will simply register and then leave spam comments.

Requiring registration or using advanced commenting systems will reduce the amount of spam you receive. However, it may also lower the overall number of comments you receive. This is something to consider when you choose a blog comment system and configure your settings.

Most blogging platforms such as WordPress, Blogger and Tumblr have a built-in commenting component. With Drupal, the default comment module must be enabled.

Depending on your platform, the base comment system will allow you to configure options, such as whether people need to register for your website to comment or they can freely comment with their name, email and website address.

WordPress is one blogging platform with a base comment system built in.

The main reason to use the base comment system is that it doesn't involve any additions to your website. It is usually ready to go when you set up your website. The second reason is speed. A past study by Pingdom revealed that the base comment system on WordPress is faster than the top third-party comment systems.

The downside of the base comment system on any blogging platform is that it will only have basic features. Advanced moderation functionality and spam-handling involves adding plugins to your website.

For WordPress self-hosted websites, you can install plugins like Akismet, which uses algorithms to detect and automatically filter out spam. WordPress and Drupal users can also try Mollom, which works similarly to Akismet to help combat spam. Akismet is the more popular of the two, as it comes installed on most WordPress blogs.

Most people will be familiar with the base commenting system from any of the top platforms. The only missing element for some comment authors on these systems are their photos, as only other bloggers will have images linked to their emails or accounts.

The second most-used commenting system is Facebook Comments, which is mostly due to the fact that Facebook is the most popular social media network. With 968 million daily active users, you can be assured that people who visit your blog will not only have a Facebook account, but will also be logged into it.

Facebook is the second most-used commenting system, since it's the most popular social network and users are likely already logged in.

Blog visitors can either choose to comment with a personal profile or use the drop-down menu by the Post button to use a Facebook business page instead. They will get notifications when their comment receives likes or replies through Facebook.

This system will help you, as a blog owner and content creator, get to know the people who read and comment on your posts. Depending on the comment author's privacy settings, you will see the commenter's location, job title, school and other relevant information.

Plus, there's a built-in social sharing option. Commenters can check a box to also post on Facebook, which allows them to quickly share your post to their Facebook audience while commenting.

Facebook Comments are great for blogs where people won't mind being publicly linked to their comments. On the other hand, people may be less likely to comment with their photo and profile link on blogs that cover more personal topics.

There are several ways to install Facebook Comments. Use the Comments Plugin Code Generator to grab code and install it on your website as directed or the Facebook Comments plugin for WordPress. Shopify users can get the FB Comments app for $2.99 a month. Joomla and Drupal also have add-ons and extension options.

If you're a regular reader of websites like ABC News, TMZ, Mother Jones or Fashionista, you're already familiar with Disqus.

This comment system requires comment authors to create an account with Disqus via email or their Facebook, Twitter or Google+ profiles. Once someone creates an account, they can use it on any website with the Disqus comment system.

The Disqus comment system is used on sites like Fashionista, ABC News and more.

Whenever someone leaves a comment using Disqus, they will get notified via email each time the blog post gets a new comment, when someone likes their comment and when they get a direct reply from someone. This is a great reminder for them to return to the discussion and your website. Disqus users can also tag specific people in a comment.

Plus, if someone wants to follow a conversation, they can subscribe to the comments of a blog post with or without commenting. Visitors can also share a particular discussion or the post on Twitter and Facebook, as well as flag comments they feel are inappropriate to help moderators find and remove them.

Business bloggers will love the advanced capabilities Disqus has to offer. Enable Disqus to publish comments, hold them all for moderation or allow only those with verified emails to be published. Set up additional moderators to login and moderate comments. Also, get analytics for all of your comments, information about specific commenters and much more.

Another great feature is the optional recommended stories box at the end of your Disqus comments. Use this to keep visitors on your website by directing them to other great posts or monetize this space by sharing posts from publishers advertising on Disqus.

Enable recommended stories from Disqus to keep visitors on your website.

Install Disqus on WordPress, Blogger, Tumblr, Squarespace, TypePad, Moveable Type, Drupal and Joomla for free. Simply register for Disqus Engage, using the same account you use for commenting, and it will guide you through the setup process for each of these platforms.

Another popular comment system, Livefyre, is somewhat similar to Disqus. You've likely seen it on a variety of popular websites, including Hootsuite, CBS Sports, MarketWatch, CNET, New York Magazine and Salon.

Like Disqus, people who want to comment will need to sign up for a free Livefyre account, which they create using their email address or by signing into Twitter, Facebook, Google+ or LinkedIn. Comment authors can like comments, reply to comments and tag people.

Livefyre works similarly to Disqus.

Visitors are able to follow conversations with or without commenting, as well as share particular comments along with a link to the post on Twitter and Facebook. Plus, they can flag comments they find inappropriate.

Livefyre offers powerful administration features for blog owners, including spam protection, multiple moderators, whitelists, blacklists, individual activity reports and more.

Install Livefyre on WordPress and Tumblr blogs once you have created a free account or signed in with the account you use on Livefyre.

Which Comment System Is Best for You?

Your choice of blog commenting system will depend on the technology that works with your blogging platform or content management system. You will also want to figure out which one is most user-friendly for both you and your readers.

One way to choose is to do some research. Visit other popular blogs in your industry and see which ones get a lot of comments using a particular system. That might be the best option for you and your blog comments.

What do you think? What has been your experience with commenting systems? Which one do you use for your blog? Please share your thoughts and experience in the comments!

Tips for choosing the best comment system for your blog.

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Kristi Hines is a contributing editor for Social Media Examiner, freelance writer, and HubSpot Inbound Certified Marketer. She specializes in analytics, blogging, and social media topics. Other posts by Kristi Hines »

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Facebook Notes Enhancements: This Week in Social Media

By Cindy King
Published September 26, 2015

Welcome to our weekly edition of what's hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

Facebook Notes Expands, Becomes Highly Customized: "With this update, you can add a cover photo that represents what your note is all about. You can caption and resize photos, and format your text into headers, quotes or bullets." View an example of the new Notes here.

Facebook updates Notes to make them more customizable."

Facebook Introduces 360 Video in the News Feed: Facebook announces that "360-degree videos will begin rolling out in News Feed." Facebook users on the web or on Android will "be able to see 360 videos in News Feed soon." There are plans to roll out this feature to iOS users in the coming months.

Twitter Redesigns Tweet and Follow Buttons: "Next month the Tweet and follow buttons will switch to a modern, high-contrast design of white text on a dark blue background."

Twitter is introducing "a new design for Tweet and follow buttons."

Facebook Enhances Atlas Ad Platform: Facebook's enhancements to the Atlas platform "will make it easier than ever for clients to perform quality assurance (QA) checks on their actions, performance and placements."

"New visualizations let clients quickly view activity to ensure newly created actions are working as expected and to monitor performance without running a report."

Facebook Shares Audience Reactions in Mentions: Facebook added "the ability for journalists and content creators using Mentions to see what people are saying about their articles on Facebook, even if the person doesn't mention the author by name."

"As a journalist, you can use this feature in your mentions feed to get a sense of how people are reacting to your articles and connect with them directly."

Facebook Shares How to Publish Instant Articles With Your Content Management System: "Beyond creating a great experience for readers, [Facebook] designed Instant Articles to make it as easy as possible for publishers to use with their existing Content Management Systems."

In this blab from Friday, September 25, 2015, Michael Stelzner and guests discuss the top news in social media. Discussion topics include how the industry views and is reacting to ad blocker apps, what Facebook Signal means to business owners, and the rollout of 360-degree video to Instagram and Facebook users. Subscribe to future shows here.

More social media news worth noting:

Instagram Grows to More Than 400 Million Users: Instagram is "thrilled to announce that the Instagram community has grown to more than 400 million strong."

Facebook Expands Instant Articles: Facebook says "it is ramping up its efforts for its Instant Articles by expanding the number of users who can see them and the number of publishers that can create them."

Periscope Updates Its iOS App: Periscope released an iOS update that "allows viewers to share screenshots that they take during your stream" and includes a private broadcast feature that "lets you see a list of everyone you follow who follows you back and invite them in a single tap."

Here are some cool social media tools worth checking out:

Pearltrees Smartcloud Service: An updated version of this bookmarking service allows users to automatically import and organize past tweets and Facebook posts, along with anything stored in Dropbox or Google Drive.

"Import your social networks' history and your files stored online."

Filter.ly: This news-reading app scans the Internet to find and deliver the most important information right to your screen and is targeted for online business and content publishers.

Filter.ly promises to "increase user satisfaction, average time on site, user engagement and retention."

Smart Social Marketers Put Analytics First

For years now, social marketers have prioritized publishing over analytics to increase efficiency in their high-volume roles. This is understandable, but this bias for action causes them to ignore the need for informed decision-making. For marketers to find sustainable success from their social media programs, this has to change. Better social starts by putting analytics first.

Social Network Ad Revenues 2015: A new forecast from eMarketer predicts that global social network ad spending will reach $25.14 billion in 2015, higher than the $23.68 billion forecast in April 2015. This rapid growth is specifically attributed to the increase in Facebook's ad revenue. This year, Facebook will take 64.8% of total social network ad spending worldwide and is expected to capture $16.29 billion in ad revenues worldwide, a jump of 41.8% over 2014.

2015 Recruiter Nation Survey: Findings from Jobvite's annual social recruiting survey shows that 92% of recruiters use social media to evaluate and engage talent. Not surprising, the top social media network utilized by recruiters is LinkedIn (87%), followed by Facebook (55%) and Twitter (47%). The report also shows that recruiters are open to using new networks like Snapchat (3%), Tumblr and even Periscope to learn about potential job candidates.

2015 Q2 Email Benchmark Report: According to a new report from Experian, email marketing campaigns using the word "choose" or "choice" in the subject line earned 22% higher revenue per email, a 46% increase in transaction rates and a 117% increase in transaction-to-click rates. While email volume rose by 16.1% in Q2 2015 compared to Q2 2014 and response rates stayed fairly constant, 51% of brands claimed to have seen significant year-over-year increases in transaction rates and revenue per email.

Ooyala Q2 Global Video Index: The latest quarterly video study from Ooyala reports that online video viewers using mobile phones spent two-thirds of their viewing time in Q2 2015 with content shorter than 10 minutes' duration. The report also notes that mobile devices accounted for 44% of video plays in Q2 2015.

Join 4,000 fellow marketers at the online mega-conference designed to inspire and empower you: Social Media Success Summit 2015, brought to you by Social Media Examiner.

Discover the best and newest ways to market your business on Facebook, LinkedIn, Twitter, Google+, YouTube, Instagram and Pinterest.

Find new ways to improve your content and measure your results, all from the comfort of your office chair.

You'll be led by dozens of top social media pros, including Mari Smith (co-author, Facebook Marketing: An Hour a Day), Mark Schaefer (author, Social Media Explained), Michael Stelzner (author, Launch), Neal Schaffer (author, Maximize Your Social), Amy Porterfield (co-author, Facebook Marketing All-in-One for Dummies), Christopher Penn (author, Marketing White Belt), Ian Cleary (co-author, Success Secrets of the Online Marketing Superstars), Jon Loomer and Viveka von Rosen (author, LinkedIn Marketing: An Hour a Day).

Register now for Social Media Success Summit.

What do you think? Have you experienced 360-degree video on Facebook yet? Please share your comments below.

Facebook Notes Enhancements and other social media news for September 26, 2015.

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Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business using social business networking. Other posts by Cindy King »

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Original source: Facebook Notes Enhancements: This Week in Social Media.
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How to Optimize Landing Pages to Boost Social Media Conversions

By Lesya Liu
Published October 6, 2015

Do you want more conversions from your social traffic?

Are you using landing pages?

Directing targeted social media traffic to relevant landing pages helps you convert visitors into leads.

In this article you'll discover how to optimize landing pages to boost social media conversions.

Rather than direct social media traffic to your home page, landing pages let you send visitors to a page that facilitates the conversions you're after.

Landing pages are web pages that are built for a specific purpose, such as obtaining leads or getting signups for an event, and are accessible through a specific link. You use this link in social media posts and ads, thus making it easy to attribute the traffic that comes to the page from your social media channels.

Discover how to optimize landing pages to optimize conversions.

You should create separate landing pages to target segments of your audience with different offers. You can also split test the copy, layout and more so you can see which version is most effective in earning and converting leads.

Here's how you can get more social media conversions by using landing pages.

Think about who your ideal target market is. Consider their demographics, geographic locations, likes and needs. Then target these people through social media. Facebook, Twitter and now Instagram offer amazing targeting capabilities.

For example, say that you sell organic, easy-to-prepare dinners. You decide your target market consists of 35- to 45-year-old women with careers who live in metro areas, and are conscious about their diet choices.

Your ad text should speak to your target.

When targeting, talk to your audience in their language and show that you understand what they want and need. Mention that you know they're always short on time but want to make the right choices for their families. Include a call to action to learn more about how "fast" and "healthy" don't have to be mutually exclusive.

Solidify your success with a landing page that further explains the benefits of your product, why they need it and how to get it. Include relevant images of happy, healthy families and a short video testimonial from a stylish happy mom who has two preteens.

Your landing page should complement and support the message of your ad.

Include a special offer where people can receive a free dinner just for signing up for your newsletter. After you've crafted your targeting, messaging and offer, watch your conversion rates go up.

While you might know a lot about your target audience, there is always more you can learn. Suppose people aren't 100% sold on your business and don't want to receive your newsletter. Split test by creating another offer with a 20%-off coupon that they can use in any grocery store that carries your product.

Or maybe you want to experiment with the length of the text. You might be wondering if you should go into detail about your product and its benefits or write brief copy that simply encourages people to try the product. Or instead of pictures of a happy family, you think your audience would be more inspired by images of stylish, successful businesswomen.

Test different components of your ad for performance. Image: Shutterstock.

You can gradually split test as many variables as you want and gain more insight into your buyers' psychology. It's best to test only one or two variables at a time to zero in on a cause-effect relationship and track the differences in data.

Discover What Makes a Good Landing Page

Effective landing pages consist of a brief punchy description, clear benefits, a few striking visual elements (such as images or a short video), a testimonial and a strong call to action. Most importantly, they tend to focus on one offer or one goal.

Here are some tips for building a successful landing page:

Keep your page crisp, clear and to the point. Focus on the benefits of a single offer. You can also tailor the page for visitors from a specific social network. For example, Pinterest is known for its inspirational, highly visual content, so use more striking images with this audience.Consistency across all of your digital channels is crucial. Ensure that you're not confusing potential leads with inconsistent offers. Be mindful that many people will be visiting your website for the first time, so take the time to create an amazing first impression of your brand as a whole.Make essential elements stand out so visitors don't have to look for signup forms or promotional details. You don't want to give them a reason to rethink their decision. The process should be as fast and easy as possible. Make conversion as easy as possible.

Give people a reason to trust you and do business with you. Mention the benefits so they won't want to pass on the offer.Incorporate a single call to action. Avoid asking visitors to do multiple things, like sign up for your newsletter, buy your product and follow you on Facebook. Provide value first.Deliver on your promise. If your audience expects a "one-step sign-up form to receive a free sample today," don't make them jump through hoops to get there.

Conclusion

If you've ever signed up for an exclusive offer, a free ebook or a free copy of something as a result of sharing your email address, you've probably experienced the power of landing pages. So why not employ them in your social media marketing?

Create engaging, highly relevant landing pages that bring value to both new and existing customers and target qualified traffic via your social channels. Also don't underestimate the power of split testing, which can help you improve key parts of your pages and increase conversions. This might sound like a lot of work, but you'll likely see great results from your efforts.

What do you think? Have you ever used landing pages in your social media marketing? How have they worked for you? Please let us know in the comments section below.

Tips for optimizing landing pages to boost social media conversions.

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Lesya Liu is a blogger at The Social Media Current. Her passion lies in art and marketing (and combining the two). You can find her on Twitter: @LesyaLiu. Other posts by Lesya Liu »

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How to Manage Your Facebook Page Effectively

By Kristi Hines
Published September 28, 2015

Do you manage at least one Facebook business page?

Are you using all the admin features?

Facebook Pages include many tools to help marketers and business owners get the most out of their business presence.

In this article I'll share how to use Facebook's features, tools and settings to manage your business page effectively.

Discover how to manage your Facebook Page effectively.

There are a few ways to access your Facebook pages. To see all of the pages you are linked to as an administrator, editor, moderator, advertiser or analyst, go to your Pages bookmarks. From there, click on the link to the page you want.

Go to bookmarks to see all of the Facebook pages you manage.

To use your Facebook page to like other Facebook pages or comment on posts, click to log in as your page. Plus, select the settings wheel icon to add specific pages to your favorites in the left sidebar of your Facebook screen.

Alternatively, access your pages using the drop-down arrow in the menu at the top of your Facebook screen.

Use the drop-down arrow at the top to access your Facebook pages.

At the top of your Facebook page, there's a menu to direct you to the main features of your page. You should see this menu when logged in as your personal profile or as your page.

Use the navigation menu at the top of your Facebook page that directs you to different features.

The first item in the menu, Page, will take you back to your Facebook page from your Messages, Notifications, Insights, Publishing Tools and Settings.

Here are the rest of the features.

Engage With Users Privately Through Messages

If you'd like, enable Messages in your General page settings. This will allow Facebook users to send private messages to your page.

Enable messages so Facebook users can contact you through your page.

Note: You can only reply to messages your page has received. You cannot send messages (as your page) to people who have not messaged you.

A great feature in Messages is saved replies. Create a template for common responses you can easily personalize to send through your page's private messaging. Click on any of your messages create a new reply.

Click on Create New Reply to craft a template for common responses.

Check Notifications for Recent Engagement

Notifications give you a quick summary of people who have engaged with your page, as well as their interaction.

Take in your page's latest notifications at a glance.

If someone asks for your contact information using a prompt on your Facebook page, like the one shown below, you'll find it in Requests under the Notifications section.

If a Facebook user asks for more information from your page, like address and phone number, it will be in Requests.

See a full timeline of activity related to your page, including when other people or pages mention your page and when others share your page's posts, under the Notifications section in Activity.

The latest activity related to your Facebook page is also under Notifications.

Review Your Analytics With Insights

Insights are your Facebook page's analytics. This is where you'll learn more about your fan page audience growth and engagement.

Learn more about your page's audience, reach and engagement through Insights.

Insights show you which page posts get the most engagement, and whether your fans match your ideal customer base (age ranges, gender and location). Plus, learn how people discover your page by clicking the Visits tab.

Schedule and Publish Posts Through Publishing Tools

The Publishing Tools feature lets you create Facebook updates to be published immediately, schedule posts to be published at a future time and draft posts to save for later.

To publish a status, photo, video, offer, event or milestone immediately, go to the Published Posts section and click the Create button at the top right.

Create a new post in the Publishing Tools section.

To schedule a status, photo or video post, go to the Scheduled Posts section and click the Create button at the top right. Use the drop-down next to the Publish button to get schedule, backdate or draft options.

Click the drop-down under Publish to schedule, backdate or save a draft of a post.

Be sure to review your analytics on the Published Posts tab as well. Search by keyword for specific updates to see their statistics. In addition to reach, it includes the name of the application used to publish the post to your page.

Access analytics for your posts in Publishing Tools.

Use this data to see which posts have the most engagement, and determine if posts shared through your page have more reach than those shared through third-party tools.

Your page's settings allow you to control everything from visibility to admin roles and more. Access settings on the right-hand side of the top page menu.

Control every aspect of your Facebook page through your settings.

Here's a look at each section of your page settings.

Configure General Settings

The General settings for your Facebook page let you configure options for your page's visibility, private messaging, tagging permissions and comment moderation.

There are several General settings options for your Facebook page.

Click the Edit button to alter any of these sections.

Update Page Info

The Page Info setting redirects you to the About tab on your Facebook page. This will allow you to update your page category, name, location, description and other fields specific to your type of page.

The Page Info setting redirects to your page's About tab.

To edit the items in your About tab, mouse over a specific section and the Edit button will appear.

Determine Post Attribution

Select whether you want posts attributed to your page or to your personal profile in the Post Attribution setting.

Decide how to attribute posts.

Most businesses will want to have posts attributed to the page. As you publish updates, you still have the option to switch the attribution to your personal profile.

Click the drop-down area when you post to change the attribution when publishing to your page.

You can also change the attribution for comments, if you'd like.

Decide What Notifications to Receive

The Notification settings allow you to configure how and when you want to be notified about specific activity related to your page.

Turn certain notification settings on and off for your page.

Depending on the amount of activity you receive and how quickly you need to respond, you may choose to turn notifications by email or text on or off. You will get all notifications via Facebook.

Add and Edit Page Roles

Add users to your Facebook page, and edit their roles if need be, in the Page Roles setting.

Note: You only want to give admin privileges to those you trust 100% with your business. They have the power to add, remove and change other users' roles, including yours.

Reference this chart from Facebook's help page to learn more about permissions for each role.

The chart should help you determine which team members should be added to your page, and under what role.

Configure Apps

App settings let you configure the custom tabs that have been added to your Facebook page.

Add apps and configure app settings for your page.

Your Facebook apps create the custom content that appears in the menu below your cover photo, as well as what's in the Apps box in the left sidebar of your page.

Apps also show up in the sidebar of your Facebook page.

Determine Featured Settings

Featured settings for your page allow you to publicly display other pages that your page likes, as well as your personal profile, since you are the owner of your page.

Choose featured pages to like as well as what page owners should appear on your About page.

Featured Likes appear in your page's left sidebar. Use this section to highlight other pages owned by your business, vendors and partners, as well as featured customers. This section can be reordered to appear above or below your apps, photos, videos and visitor posts.

Choose the order of the content in your left sidebar, and what pages to feature as liked by your page.

The Featured Page Owner(s) appear on your page's About tab.

Put yourself as one of the Featured Page Owners, so your profile shows up on the About tab.

Aside from when you post to your page on your personal profile, this is the only place your profile can be linked to the Facebook page.

Check Your Banned and Other User Settings

The Banned User settings not only show the people you banned from your page, it allows you to browse through the people who like your page, the pages that like your page, subscribers and admins of your page.

See People and Pages that like your page, Subscribers, Admins and Banned users.

Click the settings icon next to names of people who like your page to assign them specific page roles, if you want them to help manage your page. The settings icon next to names you have banned allow you to revoke your ban.

Make Requests Through Page Support

If you asked for support for your page, those requests will appear in the Page Support section. Support requests must be made through appropriate links in the Help Center.

View the Activity Log

The Activity Log allows you to see full details of all activity on your page. You have the ability to filter it to your own posts, posts by others, notes, events and other activity types.

Your page's Activity Log has all of your notifications.

Depending on the type of post, click on the pencil icon for options to highlight, hide or delete a post.

Highlight, hide or delete posts in the Activity Log.

These options also allow you to hide posts from others from your page or untag yourself from posts.

Hide or untag your page from posts of others.

Click the date under an activity to view the Facebook post, see specific engagement and respond to any comments.

In Conclusion

As you can see, Facebook offers a great number of features, tools and settings to help you manage your Facebook business page. Review all of these options to determine which ones will be the most helpful for your Facebook marketing.

What do you think? What tips do you have to help people manage their Facebook page? Do you manage your page directly on Facebook or through third-party tools? Please share your experience and recommendations in the comments!

Tips for managing your Facebook Page effectively.

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Kristi Hines is a contributing editor for Social Media Examiner, freelance writer, and HubSpot Inbound Certified Marketer. She specializes in analytics, blogging, and social media topics. Other posts by Kristi Hines »

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Original source: How to Manage Your Facebook Page Effectively.
http://www.jretechnology.com